A majority share of consumers are now taking to marketplaces first when shopping online. According an August 2020 survey from ecommerce ad agency ChannelAdvisor conducted by Dynata, 53% of US adults said they began product searches at Amazon when planning to make a digital purchase.

Ecommerce channel advertising is having a big year, with eMarketer forecasting accelerated growth for 2020. Profitero CEO Bryan Wiener joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss consumers' massive shift to ecommerce, how it's benefited the ad businesses of Amazon and other marketplaces, and what online sellers should consider as they strategize for Q4 and beyond.

More than a year since launch, Verishop has made strides in the marketplace landscape. In addition to boosting discoverability efforts and continuing to work with direct-to-consumer (D2C) brands, the company is also dipping its toes in the social commerce arena.

Brazil is Mercado Libre’s largest ecommerce market

In fact, most of the top ecommerce companies (as measured by retail ecommerce sales) now have marketplace models driving at least a portion of their business. No. 6 Best Buy and No. 8 Wayfair have vertical marketplaces for their respective categories: consumer electronics and home furnishings. (Best Buy’s third-party marketplace is only in Canada.)

With a hard Brexit looming, 2020 will be the peak of cross-border ecommerce penetration in the UK, according to the latest forecast from eMarketer, an Insider Intelligence company. This year, 22.8 million people in the UK will have made a cross-border ecommerce purchase, representing 46.0% of internet users and 50.2% of digital buyers.

With many retail stores temporarily closed during the pandemic, and more consumers turning online to buy goods, major social networks have taken steps to improve their ecommerce offerings.

To explore new online sales channels, B2B sellers are looking to marketplaces like Amazon, Alibaba and others. This report will cover how and why B2B sellers use marketplaces and how these platforms are transforming B2B ecommerce.

No. 8: B2B Ecommerce: COVID-19 and Digital Transformation. For B2Bs selling physical products to their customers, the road to digital transformation has been slow. Our B2B marketplace report from last year showed how some B2Bs have been reluctant to adopt an ecommerce strategy. In fact, our March 6 forecast found that just 9% of total B2B US product sales occurred via an ecommerce website.

Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

Amazon will claim nearly half of US retail ecommerce sales in 2018. Sales will be driven by Amazon’s marketplace, which will account for 68.0% of business.