Despite slowing growth, US marketplace ecommerce sales are expected to hit $357.26 billion in 2022, making up 34.6% of all online sales.

Super apps in Asia, such as WeChat, Alipay, and mobile messaging app Line, have dominated ecommerce and online services in the region for years. Now, some Western apps are trying to build their own super apps by creating marketplaces next to their core financial, social, or delivery services. Most of these apps use a combination of monetization methods, including commissions and ad serving.

Meta’s Horizon Worlds features can monetize VR: Creators will be able to sell items “in-world,” with Meta taking up to 47.5%. Will creators balk at the cost of business in the metaverse?

Victoria’s Secret adds Amazon to its ecommerce playbook: Selling on Amazon’s marketplace enables retailers to find online shoppers where they’re already looking. But doing so comes at a cost.

After a banner year in 2021, we expect retail media advertising to rise to $52.21 billion by 2023. Dozens of retail media networks have launched over the past few years, with virtually every leading digital marketplace, mass merchandiser, national grocery chain, category-specific retailer, and delivery provider getting into the game.

The apparel resale market heats up: We expect annual average sales per buyer via online fashion resale marketplaces will more than double between 2021 and 2025.

Key developments to watch in 2022 include the evolution of in-store retail technology; hotter competition in the paid-for video marketplace; the revival of digital out-of-home ads; and ongoing issues with digital privacy and security.