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    Report
     | 
    APR 30, 2020

    Social media stories are growing in importance for consumers and marketers. Here’s how businesses can make the most of stories for organic marketing, influencer marketing and paid advertising.

    Video
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    DEC 2, 2020

    eMarketer was pleased to moderate a Tech-Talk Webinar featuring Integrate's Sara Bochino, senior director of customer success, and Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur. They shared insight into their data story, including how SAP Concur partnered with Integrate to create a marketing strategy that drives value through relevant and reliable data.

    Video
     | 
    DEC 2, 2020

    eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle’s Brett McTammany, vice president of marketing technology, delivery lead insurance, Amazon Web Services’ Kevin Wall, solutions architect, and AAA Life Insurance’s Jennifer Hart, vice president of direct marketing, and Rafael Mejia, director of analytics and data management. They shared AAA Life’s data modernization story and the business case for adopting a cloud-first data marketing platform.

    Audio
     | 
    OCT 21, 2020

    eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Debra Aho Williamson, Mark Dolliver, and Jeremy Goldman discuss how social media might change as a result of the continued spread of misinformation on the platforms and general negative sentiment surrounding them. They then talk about the best way to use Stories, influencer ad disclosure, and which consumer group has increased its social media usage the most during the pandemic.

    Audio
     | 
    OCT 1, 2020

    eMarketer junior analyst at Insider Intelligence Blake Droesch discusses the options that marketers have to utilize Instagram Stories through paid advertising and influencer partnerships. He also talks about measurement metrics that marketers can utilize to determine whether their Instagram Stories strategy is effective.

    Audio
     | 
    OCT 9, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how negative emotions are received in ads, whether we're witnessing the beginning of the end of the Upfronts, if paying with your hands is a good idea, the significance of LinkedIn Stories, if parents are actually influencers, what the Boston Celtics and Twitter have in common, and more.

    Article
     | 
    NOV 18, 2020

    These brands, and others, are noteworthy for their successful attempts to embody corporate diversity, equity and inclusion commitments in their marketing. Nike, for example, features stories about diverse athletes and showcases inclusive products, such as the Nike Pro Hijab for Muslim female athletes, adaptive activewear for people with disabilities, and athletic wear in plus sizes. Read more:.

    Report
     | 
    DEC 31, 2020

    The feed features content from creators, curated Stories, and publisher content, and users will be able to submit their own content.

    Audio
     | 
    JUL 20, 2020

    eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch of Insider Intelligence discuss what the US would look like if TikTok was banned. They consider the likelihood of that happening and the company's efforts on its "TikTok for Business" initiative. Later, they discuss what Twitter's new subscription service may be, some metrics for Instagram Stories and influencer marketing's new normal.

    Report
     | 
    JAN 7, 2021

    From the growth of TikTok and of social commerce to the challenges of brand safety and the cookieless future, 2021 will be another year of big stories for social media.

    Article
     | 
    JAN 21, 2021

    According to Pence, “Content marketing, interactive content, and personalized marketing will be big levers for us in acquisition and retention this year.".

    Article
     | 
    JAN 18, 2021

    The emergence of new companies selling direct online has been a big story for some time. Mattress brands Casper and Emma, luggage maker Away, beauty company Glossier, and garment retailer Happy Socks were among the first highly successful direct-to-consumer (D2C) firms, many of them based in Europe.

    Article
     | 
    JAN 12, 2021

    Not every marketer does influencer marketing, but a large majority do. In our first-ever forecast, we estimate that 67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.

    Article
     | 
    JAN 25, 2021

    Consumers in Europe increasingly see brands in a much broader context. The public is becoming more alert to the ways companies and brands go beyond advertising and marketing to make other positive contributions—or not. The converse also applies: Brands that don’t step up to the plate, or are linked with counterproductive actions, can easily lose consumer approval.

    Article
     | 
    JAN 15, 2021

    In 2021, we expect more major marketers will pull or severely restrict their ad spending on social media platforms due to brand safety or ethical concerns.

    Article
     | 
    JAN 20, 2021

    Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.

    Article
     | 
    JAN 26, 2021

    Despite the fact that its main customer base is ages 28 to 40, it has decided to steer clear of using memes in its marketing, said Steven Borrelli, founder and CEO of the brand. Appropriateness: Since memes are supposed to be culturally relevant, they often touch on sensitive or controversial topics.

    Article
     | 
    JAN 8, 2021

    This article was contributed and sponsored by DealNews.

    Article
     | 
    JAN 14, 2021

    Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on CTV devices—and more of those impressions have been made available programmatically.

    Article
     | 
    JAN 13, 2021

    This trend also reflects a general climate of polarization in the US: Consumers are less trusting of the mainstream media and slick corporate marketing, turning instead to user-generated content and influencers to find their own truth.

    Article
     | 
    JAN 14, 2021

    What Insider Intelligence Analysts Expect in 2021: Integrating marketing into consumers' lives. Who receives the most connected TV ad dollars?

    Article
     | 
    JAN 4, 2021

    “You can’t just throw up a couple of ads or say we’re here for June and disappear,” Tim Bennett, a marketing consultant and former marketing executive at Subaru who led the company’s groundbreaking LGBTQ+-focused marketing campaign in the 1990s, told TNW in August 2020. "People are going to call nonsense on that,” he said. “You have to have some sort of consistency or at least a plan of continuity.”.

    Article
     | 
    JAN 26, 2021

    Amid the pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019, according to eMarketer’s latest time spent forecast from Insider Intelligence. Total digital time is now on track to surpass 8 hours by the end of 2022.

    Article
     | 
    JAN 7, 2021

    In a May 2020 survey of US marketing professionals, The 614 Group asked what types of events would likely occur post-pandemic. The answers consisted only of virtual possibilities, including live video feeds, digital community building, and virtual experiences with physical elements delivered to attendees pre-event.

    Article
     | 
    DEC 29, 2020

    The majority of premium OTT viewing is on CTV devices like Roku or smart TVs that connect directly to the internet.

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