MAY 6, 2020
We're still planning out our marketing calendar as if the world is going to get back to normal. If we need to shift any messaging, we will. But Mother's Day is coming up, and even with everything going on right now, people still want to buy a present for their mom. So, the messaging might be different, but we're still going to market around that calendar.
FEB 12, 2020
Universal Standard is all about inclusivity, which is illustrated across your marketing. And through word-of-mouth, I’ve heard your customers are excited that they can finally turn away unfitting garments, instead of buying an item and hoping it'll work out one day. I do these interviews all the time, and I've never heard somebody say that.
JUL 21, 2020
eMarketer principal analyst Mark Dolliver and and vice president of research at Insider Intelligence Jennifer Pearson discuss the challenges and concerns that US parents face. They then talk about the most significant hack in Twitter's history.
APR 30, 2021
DEC 18, 2019
OCT 29, 2020
NOV 2, 2021
Shopify’s cross-border features show it’s shifting away from smaller sellers: The platform rose to popularity in part due to supporting mom-and-pops, but its newest international-focused features show it’s going all in on its biggest clients.
SEP 30, 2020
We’ve had to get really creative with marketing. Even photoshoots have become remote. For Mother’s Day, we created a really funny campaign that highlighted a pain point shared by many women—[juggling work with home life]. We set up the photoshoot through Zoom. It was a crazy experience, but we’re lucky to have the technology at a time like this. What did the Zoom campaign look like?
OCT 18, 2019
Along with being the co-founder of Benjamin David Group, a performance marketing consultancy based in Montreal, and an active mentor for newcomers to Canada, Caren is a proud mother of two. Manisha Shah is the director of product management at Salesforce. Manisha joined Salesforce with the acquisition of Rebel in 2018.
MAR 26, 2020
A lot of my posts are targeted to busy moms on the go, showing ways they can simplify their life, or products that I can rely on as a mom. It does drive product purchases, but it's extremely hard to track, because a lot of things that I promote are purchased at the grocery store; it's a lot different from driving direct sales.” —Marquis Clarke, an Instagram creator focusing on parenting and lifestyle.
JAN 19, 2022
Brands have received both backlash and praise for publicly advocating for social causes, as well as for keeping mum on political issues.
FEB 19, 2021
Branding is as essential now as it has been since the advent of marketing. It is the foundation on which all good performance marketing is built. A strong brand can cultivate long-term awareness with a large audience—something that bottom-funnel, targeted marketing efforts cannot.
JUL 28, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nathan Barling, global vice president of product marketing and head of evangelism at Salesforce Datorama, and Bianca Best, MediaCom’s global managing director of Blink Consulting and strategic partnerships. They discussed how data and performance measurement are required to maintain strong business and customer relationships.
FEB 11, 2021
Attributing revenues to marketing touchpoints is one of marketers’ most challenging yet vital tasks. Read on to learn how marketers are approaching the journey to holistic attribution.
MAR 16, 2021
The short-video landscape is bigger than just TikTok. Marketers must develop a strategy to make the most of this form of marketing across multiple venues.
MAR 2, 2020
A lot of my posts are targeted to busy moms on the go, showing ways they can simplify their life, or products that I can rely on as a mom. It does drive product purchases, but it's extremely hard to track, because a lot of things that I promote are purchased at the grocery store; it's a lot different from driving direct sales.” —Marquis Clarke.
OCT 22, 2020
Marketing Strategies for Holiday Success. The 2020 holidays should be a golden season for marketing. With such radical changes in consumer behavior, marketing strategists and creatives get to tap into the current zeitgeist. As marketing budgets fluctuate, sophisticated digital marketers can discover attractive media arbitrage opportunities.
JUN 8, 2020
The pandemic and ensuing shutdown has forced many businesses to pivot their strategies and consumer offerings. We recently spoke with Amit Shah, CMO of 1-800-Flowers, about how the company has adapted—and continues to adapt—during the pandemic and how it navigated Mother's Day amid social distancing.
FEB 5, 2020
The average age of mothers having their first child was 29.2 in Canada in 2016, the most recent year for which census data is available. Mothers’ average age at childbirth, which factors all births, was 30.8 years. Assigning personas like moms to the millennial demographic has provided an effective form of sub-segmentation that leads to campaigns with more precise targeting and a more contextual tone.
JUN 2, 2020
These use cases put a much more positive and wholesome spin on social media live streaming, where initial examples such as 2016’s humorous “Chewbacca Mom” quickly were overtaken by more nefarious and disturbing uses, including showing murders, suicides and other acts of violence.
NOV 5, 2020
MAY 6, 2021
Conversely, children (51%), babies (50%), and mothers (50%) were depicted more favorably than unfavorably.
OCT 30, 2019
TikTok, the Chinese short-video app, is taking off in the US, India and elsewhere. It offers many unique marketing opportunities, such as the Hashtag Challenge, but marketers should take note of some risks.
FEB 25, 2020
In Edison Research’s polling of mothers, 44% reported being “part of a Facebook group that provides information that is helpful for parenting.”. Instagram also has a strong presence among millennials. We estimate that 66.0% will be users this year. This is another area, though, where growth has slowed.
JUL 7, 2020
Anna Yudina, director of marketing initiatives at The Toy Association, pointed to zoos as an example. “Thanks to social distancing, these institutions have implemented animal webcams to take kids behind the scenes at zoos—something they would not normally have the opportunity to do.”. Even as parents fret about kids’ screen time, their own usage can be an irritant.