AI investments can improve customer experience. Here’s what companies are—and should—be doing to stay ahead.

Facebook, now Meta, has pushed the idea of the metaverse into the mainstream. Investment into the still-novel concept, which has seen resources poured into augmented reality and virtual reality devices, is driving the top five tech trends for the year ahead.

Advancements in marketing tech and new data-collection tactics offer retailers ever-greater insights into the minds of their customers, but only to a certain degree. Accomplishing a level of personalization that will truly impact a company's bottom line isn’t easy nor straightforward. But it does require more investment in collecting the right data with the most effective tools, and then harnessing those findings for deep personalization.

Understanding how marketing touchpoints contribute to revenues is one of marketers’ most challenging yet vital tasks. Being able to demonstrate this contribution can turn marketing from a cost center into an investment that effectively drives market share gains for a business. Even with the rise of digital advertising, attribution has remained difficult at best—but more marketers continue to work on the problem.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Adobe's Fred Kuu, group manager, and Rakhi Patel, principal product marketing manager. They shared key insights on how to start with your use cases to inform and influence your technology investment decisions.

While some of insurers’ IT spend goes toward building solutions in-house, a larger chunk is directed to insurtech investments and partnerships, which can give insurers faster access to cutting-edge technology. P&C-driven partnerships account for 68% of all insurer tie-ups with insurtechs, according to the 2021 Capgemini study. Modernizing Core Systems.