OCT 22, 2021
During this eMarketer Tech-Talk Webinar, Emerald’s David Doft, chief financial officer, and Joanne Wheatley, SVP, marketing and digital operations, spoke with Salesforce’s Neha Shah, director, product marketing. Together, they will help you start planning for 2022 by breaking down key findings from Salesforce's 7th Edition State of Marketing report and discuss B2B takeaways—from a year unlike any other.
MAY 10, 2021
The agency ecosystem is complex. This report explains how the pandemic affected the landscape while also reviewing long-standing challenges and opportunities that agency professionals face as they balance the needs of clients with the complexities of running their business.
OCT 11, 2021
With a fresh approach to insurance sales and a modern tech stack, Toggle, a Farmers Insurance Company, is focused on simplifying the purchase journey. Watch Industry Voices: Spotlight on Financial Services with Toggle’s Josh LaRoche, research and marketing director, to hear how empowering policyholders has helped its parent company innovate.
OCT 8, 2021
On today's episode, we discuss what the ramifications of Facebook going dark might be, the search for virtual reality's (VR) dopamine rush, how optimistic marketers should be, some new augmented reality sunglasses for binging TV, how to future proof your marketing, how to combat employee burnout, why there's still some hope for humanity, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and director of forecasting at Insider Intelligence Oscar Orozco.
SEP 26, 2021
Find out what marketers have learned amid the challenges of the last two years, and gain insight into the future of marketing talent, technology, and strategy. Plus, hear key “State of Marketing Leadership” report highlights from Drift’s Katie Foote, SVP, revenue marketing, and Mark Kilens, vice president, content and community.
MAR 18, 2021
5G technology is poised to transform how media, entertainment, and marketing are produced, distributed, and consumed. This report discusses five ways that next-generation wireless networks could propel industry growth.
SEP 3, 2021
On today's episode, we discuss the likelihood of an attention recession, if Peloton's troubles are temporary, what shoppers think of SMS marketing, Amazon's podcast moves, TikTok for small businesses, the best work-from-home perks a company can offer, how the weather can make you friendlier, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
OCT 25, 2021
Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.
DEC 20, 2021
Complaints about online ads are prevalent, yet 67% of consumers would rather see online ads than pay for website content, Yahoo research shows. With quality creative and high-precision targeting, advertising can be an addition rather than a distraction to the consumer experience.
MAY 20, 2021
MAY 18, 2021
Privacy is more than just a compliance concern—it’s an opportunity for differentiation. This report features four case studies that highlight how emerging technology platforms are establishing privacy and trust to gain a competitive advantage.
MAR 18, 2021
5G will become one of the most promising technologies for facilitating healthcare’s digital transformation. This report analyzes five patient applications of 5G. It also explores forward-looking organizations embracing 5G and how healthcare organizations can follow in their footsteps.
FEB 19, 2021
This report breaks down the essentials of B2B branding and provides best practices and case studies for B2B companies of any size, young and old, across sectors.
AUG 6, 2021
On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, how to individually achieve “perfect productivity,” and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
MAY 13, 2021
On today's episode, we discuss the pandemic challenges that fashion brands are facing, how female digital buyers have changed, and how social media strategies are evolving. We then talk about how engagement with brick-and-mortar retail is changing, how Walmart+ stacks up against Amazon Prime, how significant a problem porch piracy is, and whether in-garage delivery is the solution. Tune in to the discussion with director of marketing and ecommerce at Cloe Raquel Garduño Arroyo, eMarketer director of research Matteo Ceurvels, and analyst at Insider Intelligence Daniel Keyes.
DEC 14, 2021
Our exclusive primary research survey reveals which platforms US social media users feel most comfortable buying on, and why trust is essential for the future growth of social commerce.
JAN 20, 2022
Uses for location data have expanded beyond marketing to provide strategic insights and operational analysis for retailers and other industries.
OCT 26, 2021
In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.
DEC 1, 2021
Pew Research Center. Space Capital.
NOV 4, 2021
The people we interview for our reports are asked because their expertise helps to clarify, illustrate, or elaborate upon the data and assertions in a report. Read Next. Sources. Advertiser Perceptions. AppsFlyer. Emplifi. Hootsuite. LiveIntent. Measure Protocol. Pivotal Research Group. Sprout Social. Tinuiti.
NOV 12, 2021
Generation Z represents more than 20% of the US population and has a collective buying power of $143 million. This report presents a demographic and psychographic overview of Gen Z and offers insights into what makes them tick.
DEC 10, 2021
Questions this reports covers:. Will Big Tech’s foray into the financial services sector affect banking and insurance? How will consumer demand for hyper-personalization reshape banking and payments experiences? What will the rise of super apps mean for banking titans looking to maintain or grow their market share?
JAN 19, 2022
They should focus on connecting the marketing strategy to their organization’s business strategy, as well as adopting a leadership style that matches both. Prospective CMOs must seek out roles in which their core strengths align with the needs of the specific opportunity. WHAT’S IN THIS REPORT?
NOV 22, 2021
This report features 10 trends we are following closely that will have broad impacts in 2022. For a deeper dive into what’s next for our coverage areas, along with our predictions for what could happen in each, look out for our 15 individual 2022 “Top Trends” reports. Megafunding Boom Ushers in a New Era of Digital Offerings.
DEC 3, 2021
Questions this report covers:. Will advertisers leave Facebook because of its many controversies? What will be the “it” trend in social commerce? Which kinds of influencers will be top of mind for marketers? Will Clubhouse and social audio soar—or fade away? What else will TikTok do to disrupt social video?