A look at how ATT has affected mobile app publishers and advertisers’ monetization models, budgetallocations, and measurement strategies, and an exploration of changes driving the best results. KEY STAT: Across apps, the number of US users that have seen the ATT prompt and opted into tracking is relatively low, at just 37% as of December 2021. Still, that’s higher than initial industry predictions.
By the numbers: The majority of financial institutions surveyed plan to increase their security budget this year. Seven out of 10 financial institutions that VMware interviewed aren’t spending more than 12% of the overall IT budget on security. But the majority of financial institutions plan to increase their budget by 20% to 30% this year.
Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.