“All kinds of classic B2B marketing scenarios, where you provide support through sharing content, are supercharged within WeCom,” said Aaron Chang, founder of China-based marketing automation platform JINGdigital. He pointed to three areas in particular where the app could be a powerful marketing tool.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on the commercial demand generation team at Marketo, an Adobe Company. She discussed the marketing automation tactics that Adobe’s own demand generation team uses to maximize campaigns and deliver results.

In this Tech Talk Tuesday presentation, Marketo’s Head of Commercial Demand Generation, Mike Madden, breaks down the powerful use cases of triggered campaigns, from scoring specific actions and prioritizing leads for sales to creating timely emails from website visits.