Recent projects and experiences include leading product marketing teams within software-as-a-service companies ranging from “configure price and quote” for manufacturers to marketing automation and customer relationship management for financial services. Moderator:. Marissa Coslov is vice president of business development at eMarketer.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on the commercial demand generation team at Marketo, an Adobe Company. She discussed the marketing automation tactics that Adobe’s own demand generation team uses to maximize campaigns and deliver results.