“If the campaign was tied to the NCAA March Madness tournament, then you can't extend it, and you can't reschedule it,” Buchalter said. “You just have to give it back. Whereas, if it's just more of a standard campaign, I think you have more flexibility.”. OOH ad sellers are not unique in letting their advertisers extend, drop and delay campaigns.

With the Olympics postponed, March Madness canceled, and the NBA, NHL and MLB on hold, the loss of sports programming will create a drop in TV ad dollars. Q1 political ad spending was much bigger than expected due to Michael Bloomberg’s audacious TV spending.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna talks about March Madness and the NCAA men’s and women’s basketball tournaments. He explains who's watching, how they're watching, and how much advertisers are dropping on the Final Four event.

In early March, real estate company Coldwell Banker unveiled a new TV spot and tagline, slated to appear during broadcasts of the NCAA March Madness college basketball tournament as well as on streaming services and within social media.

Because the National Collegiate Athletic Association (NCAA) March Madness tournament was canceled, overall live sports viewership will drop 0.2% this year. “In recent years, TV networks and pay TV providers have relied more on live sports as cord-cutting and audience erosion accelerate,” said Eric Haggstrom, eMarketer forecasting analyst at Insider Intelligence.

March Madness didn’t happen. Kantar estimated in March 2020 that March Madness, the NBA playoffs and the NHL playoffs collectively accounted for about $2 billion in TV ad revenues last year. MoffettNathanson Research estimated in March that this year’s losses to ESPN, ABC and TNT due to the NBA season cancellation would amount to about $700 million.

TV ad spending in the US will decline by between 22.3% and 29.3% in H1 2020, about $10 billion to $12 billion less than expected. Our previous forecast, completed on March 6, 2020, called for a 2.0% increase for the full year.

To be clear, eMarketer's revised forecast assumes that the Olympics will still take place in June 2020 and do not account for the March Madness cancellation. 2. The spread of coronavirus is likely to boost digital media consumption across the board as people spend more time at home and communicate in person less. 

In another example, Thyng used ARKit to build more than 75 AR animations of college logos and mascots for teams participating in the 2018 NCAA March Madness basketball tournament. Users could access these assets through the cloud-based Thyng app, place them into real-world scenes and share them with others. Informational content overlays.