The Philippines, Vietnam, Malaysia, and Thailand will all grow ecommerce spending by at least 18.0%. Thailand, Malaysia, and the Philippines will actually accelerate from 2021 to 2022, an extraordinarily rare feat this year. Only tiny Singapore will mirror global trends, decelerating dramatically.

Malaysia. In 2022, total media ad spending in Malaysia will finally return to its 2019 level. Growth will be slowest here compared with the other countries in our forecast, but strong relative to that of recent years. Philippines. Ad spending in the Philippines will reach a new high in 2022, after returning to its pre-pandemic level last year.

Our digital user estimates for Southeast Asia, which we currently define as Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, are updated on an annual basis to continually incorporate the latest changes and developments in consumers’ technology adoption.

Intel has invested to set up various plants in Ohio, Malaysia, and Germany to be closer to automobile and computer manufacturers and assemblers. Nvidia’s vote of confidence in Intel came just as chips stocks rallied last week. Why this could succeed: Lack of diversification in chip fabs was the primary reason for the chip shortage.

Of the 2.13 billion social network users in Asia-Pacific, 320.2 million will come from the six-country cohort that we identify as Southeast Asia—Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and Singapore. In our inaugural forecast for this subregion, these countries will collectively increase their social network user base by 3.3% this year.