Context: Total media ad spending; billion; Digital ad spending; Digital of total media; Mobile ad spending; million; Mobile as of digital ad spending; Mobile as of total media

Context: Technical expert; Academic expert; Successful entrepreneur; A person like yourself; Financial industry analyst; CEO; NGO representative; Board of directors; Employee; Government official regulator; Journalist

Context: Gender; Male; Female; Age; 65+; Monthly Income MYR; None dependent; K; K K

Context: Online bank transfer; ATM bank transfer; Cash on delivery collection; Credit card; Third party online payment; Ask help from somebody else; Other; Dont know

Context: Facebook; Instagram; YouTube; WeChat Moments; Google; Twitter; LinkedIn; Snapchat; Line Timeline; Tumblr; Other

Context: Communication by text; Visit social networks; Getting information; Listen to music digital radio; Streaming downloading video watch TV; Downloading audio images reading materials; Study; Work related; Online shopping; Government services; Financial activity; Games; Online job application; Internet telephony; Cloud storage; Selling goods services; Maintain blogs homepages; Other

Context: Smartphone; Laptop; Desktop; Tablet; Feature phone; Smart TV; TV streaming box; Game console

Context: Domestic; Cross border; Both

Context: Prefer to go to physical store; Lack of confidence or skills; Security and privacy concerns; Not interested; Dont want to wait to receive item; Shipping delivery charge too costly; Bad experience with online shop; Dont have address for postage; Other

Context: Made a digital purchase; Frequency; Daily; Weekly; Monthly; A few times a year; Once a year

Context: Home; On the go; Workplace; Free Wi Fi anywhere; Another persons home; Commercial internet access facility; Community internet access facility; Place of education

Context: Internet users; million; of population; Smartphone users; of internet users; Tablet users

Context: Google sites; Facebook; Microsoft sites; Yahoo sites; Lazada sites; Maybank Group; Wikimedia Foundation sites; LinkedIn; CIMB Group; Dropbox sites; Pricelinecom; Valve Corporation; Alibaba; WordPresscom; Ask Network; Amazon sites; streetmy; Pinterest; Mudahmy; Apple

Context: Total media ad spending billions; change; Digital ad spending millions; of total media ad spending; Mobile ad spending millions; of digital ad spending

Context: Q; Fixed; Mobile; Total

Context: Q

Context: Prepaid; Postpaid

Context: Mobile phone connections; of population

Context: Pay TV households; of total households

Context: Importance; Performance; Has ethical business practices; Offers high quality products or services; Has transparent open business practices; Listens to customer needs and feedback; Takes responsible actions to address an issue or a crisis; Treats employees well; Communicates frequently and honestly on the state of its business; Places customers ahead of profits; Creates programs that positively impact the local community; Has highly regarded and widely admired top leadership; Works to protect and improve the environment; Addresses societys needs in its everyday business; Delivers consistent financial returns to investors; Is an innovator of new products services or ideas; Ranks on a global list of top companies such as best to work for or most admired; Partners with NGOs government and third parties to address societal issues

Context: Search engines; Online only media; Traditional media; Owned media; Social media

Context: Trusted; Chose to buy products services; Recommended them to a friend colleague; Shared positive opinions online; Paid more; Defended company; Bought shares; Distrusted; Refused to buy products services; Criticized company; Shared negative opinions online; Disagreed with others; Paid more than wanted; Sold shares

Context: Dec

Context: Dec

Context: of total; change; Samsung; Oppo; Huawei; Asus; Apple; Other; Total

Context: Samsung; Apple; Oppo; Huawei; Asus; Other

Context: Google sites; Facebook; Yahoo sites; Microsoft sites; Maybank Group; Lazada sites; Wikimedia Foundation sites; Dropbox sites; CIMB Group; Alibaba; Tune Group; Mudahmy; LinkedIn; Amazon sites; WordPresscom; Pricelinecom; Apple; Astro; Valve Corporation; Baidu

Context: Search navigation; Portals; Entertainmentmultimedia; Social mediasocial networking; Distributed contentpublisher; Servicesemail; Servicesdownloads; Business financebanking; Social mediablogs; Gamesonline gaming

Context: Communication by text; Getting information; Visit social networks; Streaming video watch TV; Study; Listen to music; Government services; Download free music video; Read epublication; Play computer games; Internet telephony; Online job application; Internet banking; Shopping reservation; Maintain blogs homepages; Selling goods services; Stock trading; Entertainment; General communication; Other

Context: Gender; Male; Female; Age; 65+; Monthly Income MYR; None dependent; K; K K

Context: Bank transfer; Ebank; Cash on delivery; Credit card; Ask help from somebody else; PayPal; Alipay