Many brands have already begun experimenting using AR and VR to let customers try on real-life clothing, makeup products, or hairstyles, for example.

Demographic Makeup and Characteristics. HNW assets are unevenly distributed across generations—and HNWIs’ financial services needs vary widely as a result. Unsurprisingly, baby boomers (ages 55 to 73) held the largest share of HNWI wealth (60.0%) in the US in 2019, per the Fed, at $20.370 trillion.

As CMO of one of the largest software companies in the world, SAP’s Alicia Tillman believes that quality of experience is at the center of today’s economy. Even in the B2B sector, Tillman focuses her efforts on telling a consumer-centric story, not only marketing to the stakeholders in charge of purchasing technology, but also the employees who use it. She finds that her marketing team does this best when data is successfully interpreted and used to shape a narrative that resonates with consumers of technology within the business.

TikTok extends video length to 3 minutes: Short videos are the trend of the moment in social media, but they don’t lend themselves well to all types of content, particularly tutorials in makeup and cooking. Giving users more time in their videos may boost engagement on TikTok and potentially take a slice out of the longer-form social video market. (Watch out, YouTube!).

Without a common taxonomy, publishers should communicate with buyers about the precise makeup of their first-party segments, how they’ve been assembled, and how they perform.

In the beauty sector, for example, cross-border sales accounted for 16% of total retail ecommerce sales of skincare and makeup in China in 2020, equivalent to $1.7 billion, according to The NPD Group. As that growth continues, we predict that more than 313 million internet users in China will make cross-border purchases in 2021.

Ulta Beauty and Estée Lauder have both deployed tools to allow consumers to virtually apply foundation, makeup, and other products. Ulta Beauty’s GlamLab had over 19 million virtual shade try-ons during the pandemic up to June 2020, according to the company’s chief digital officer Prama Bhatt.

Marketer Takeaway: Short videos are the trend of the moment in social media, but they don’t lend themselves well to all types of content, particularly tutorials in makeup and cooking. Giving users more time in their videos may boost engagement on TikTok and potentially take a slice out of the longer-form social video market. (Watch out, YouTube!). TikTok Jump.

The app has done ad deals with marketers including NYX Professional Makeup, e.l.f., PepsiCo, and Boost Mobile. These initial deals are typically partnerships or branded experiences, not just an ad buy. For example, PepsiCo used Triller to help engage a younger audience to vote, Lu said.

Cosmetics: The beauty brand recently partnered with gamer Loserfruit, also known as Lufu, for a series of makeup tutorials on Twitch.

Ulta Beauty and Estée Lauder have both deployed tools to allow consumers to virtually apply foundation, makeup, and other products. Ulta Beauty’s GlamLab had over 19 million virtual shade try-ons during the pandemic up to June 2020, according to the company’s chief digital officer Prama Bhatt.

Bank-by-bank scores were weighted according to primary bank status, nonprimary bank status, age, and gender to ensure that differences in the customer makeup of each bank year over year (which represented statistical noise) did not influence scores or rankings. The age and gender weights used are based on Insider Intelligence digital banking users forecasts.

It’s not clear yet how or when Amazon plans to integrate AR into its platform—at least beyond the small experiments it’s done with furniture and makeup.

A makeup tutorial that may have taken 15 minutes to watch uncut could become as short as 15 seconds by incorporating quick visuals of the key moments and stickers that guide viewers along the way. How TheSoul Publishing Built Its Short-Video Production Plan.

The pandemic proved that there is demand for AR-driven experiences that let consumers try on things like shoes, makeup, and sunglasses. And location-based AR, though more nascent, has a lot of potential.

The Lenses featured brands like Garnier, L'Oréal and Maybelline, and products for haircare, makeup and skincare. The company has been active in AR on Snapchat since it first launched Lens advertising in 2016.

Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.

This makes sense given the auto-centric makeup of Germany’s industrial manufacturing economy. Beyond auto, the travel industry too has been a substantial digital advertiser in years past. Thus, auto’s dramatic 25.7% decline in digital ad spending, coupled with the unprecedented 38.7% drop in travel digital ad spend, explains the general stagnancy that Germany’s digital ad market will see this year.

“We have been helping brands figure out what they have the credibility to say and do, given their history, given the makeup of their leadership or their constituency, and given actions that they have taken as a brand that may go with or against the stand that they’re trying to take today.”.

But even though YouTube Select allows advertisers to target specific lineups, YouTube doesn’t give advertisers much transparency into their full makeup. “YouTube Select reaches the top inventory across the platform, and the content changes based on new content developments and watch time trends,” Binder said. “This means advertisers can’t expect to see a full list of what is included in the lineups.

The internal makeup of the triopoly will shift away from Google and toward Facebook and (especially) Amazon. Within search, Amazon is gaining share of the market notably faster than expected. Read Next.