Social network user numbers are still rising in the US, UK, and Canada—albeit slowly. This is to be expected as the social media market matures. But the user makeup of the main platforms is changing, and there’s more competition.

Netflix has a similar makeup: Viewers under 25 account for 31.8% of all Netflix viewers. These figures show viewers of Disney+, YouTube, and Netflix are more likely to be young when compared with other CTV viewers. But out of these three, Disney+ leans most heavily into young audiences.

For some categories, such as makeup, apparel, and furniture, they might also leverage technology such as augmented reality to help shoppers ensure they want the product they’re planning to purchase.

TikTok’s younger user makeup helps explain the high levels of off-platform buying. Teens and young adults make up the core of TikTok’s US user base. They’re more inclined than older generations to keep up with current trends and be influenced to buy based on them—but they may have less purchasing power or lack access to digital payment methods.

Social user numbers are on a slow rise in the UK, but the makeup of platform audiences is changing a little more rapidly. In particular, age profiles are shifting, and marketers should shift with them. 3 KEY QUESTIONS THIS REPORT WILL ANSWER. How many people in the UK use social networks, overall and by platform? Which platforms are most popular among which age cohorts?

Social media is a key part of Gen Z’s digital makeup. As noted, adult Gen Zers are more active on social networks than any other cohort. Even with the younger half of the group included, social network user growth for Gen Z will outstrip that of other generations for many years to come.

Demographic Makeup and Characteristics. HNW assets are unevenly distributed across generations—and HNWIs’ financial services needs vary widely as a result. Unsurprisingly, baby boomers (ages 55 to 73) held the largest share of HNWI wealth (60.0%) in the US in 2019, per the Fed, at $20.370 trillion.

Netflix has a similar makeup: Viewers under 25 account for 31.8% of all Netflix viewers. These figures show viewers of Disney+, YouTube, and Netflix are more likely to be young when compared with other CTV viewers. But out of these three, Disney+ leans most heavily into young audiences. Content. Highlight of Q1 2022:.

Two aspects will remain crucial for planning in 2022: the relative strength of individual social networks in specific countries, and the demographic makeup of those networks. Clever campaigns on smaller platforms may often generate better results than less imaginative executions on networks with broader reach. Advertisers Targeting Gen Z Should Look to Instagram and TikTok.

But important age-related shifts in usage will change the user makeup of Facebook and Instagram, while TikTok will cause (even more) upheaval in the market. 3 KEY QUESTIONS THIS REPORT WILL ANSWER. Which social platforms will US consumers gravitate to in 2022? How will US social network usage change in 2022 and beyond? What are the implications for social media marketers? WHAT’S IN THIS REPORT?

Alibaba recently unveiled an improved AR try-on experience for luxury brands in its Tmall app, while shoppers on JD.com’s app can virtually preview makeup, accessories, hairstyles, and furniture. JD.com said it has attracted roughly 100 million shoppers to its AR shopping, and the technology has resulted in an over 19.2% jump in conversion for furniture and other goods.

How many digital video viewers are there in the UK, and what’s their demographic makeup? How are they viewing video content—on what devices and service-provider platforms? What challenges and opportunities does this present for digital marketers? WHAT’S IN THIS REPORT? Our latest overall estimates for digital video viewers in the UK, plus breakouts by device and platform.

The cosmetics company made its app more engaging for teens in Japan by providing makeup advice through a chatbot powered by the Teneo platform. Best Practices: What Brands Need to Consider. Voicebots and chatbots should not be an afterthought for brands that want to compete in the increasingly immersive digital environment.

TikTok’s younger user makeup helps explain the high levels of off-platform buying. Teens and young adults make up the core of TikTok’s US user base. They’re more inclined than older generations to keep up with current trends and be influenced to buy based on them—but they may have less purchasing power or lack access to digital payment methods.

Even so, there are clear differences between the user makeup and behaviors on each platform. Prado called her followers on TikTok “young and carefree” and noted that they engage a lot more with her content there than her Instagram audience does. “It’s a more fun app with fewer ads so people just feel more comfortable liking and commenting,” she said.

Many brands have already begun experimenting using AR and VR to let customers try on real-life clothing, makeup products, or hairstyles, for example.

In the beauty sector, for example, cross-border sales accounted for 16% of total retail ecommerce sales of skincare and makeup in China in 2020, equivalent to $1.7 billion, according to The NPD Group. As that growth continues, we predict that more than 313 million internet users in China will make cross-border purchases in 2021.

Without a common taxonomy, publishers should communicate with buyers about the precise makeup of their first-party segments, how they’ve been assembled, and how they perform.

Marketer Takeaway: Short videos are the trend of the moment in social media, but they don’t lend themselves well to all types of content, particularly tutorials in makeup and cooking. Giving users more time in their videos may boost engagement on TikTok and potentially take a slice out of the longer-form social video market. (Watch out, YouTube!). TikTok Jump.