MAY 21, 2021
The TV upfronts look to bounce back in 2021 after a tough year resulting from disruptions wrought by the pandemic.
MAR 8, 2021
The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.
JAN 11, 2021
Magnite CTO Tom Kershaw outlined them:. The most valuable and highest-performing set of impressions will be from logged-in users, that is, people with an identity attached and who consent to its use.
JUN 14, 2021
SEP 14, 2020
This article was contributed and sponsored by Magnite.
NOV 23, 2020
Amazon was about tied with Rubicon Project (now merged with Telaria, further down this list, and known as Magnite) for second place when respondents were asked about their preferred header bidding solutions. Google was again in the lead. Amazon has also been a key factor in advertiser allocations of connected TV (CTV) budgets this year, according to August 2020 polling by Pivotal Research Group.
JAN 20, 2021
Tom Kershaw, CTO of Magnite, outlined them for us:. The most valuable and highest-performing set of impressions will be from logged-in users, that is, people with an identity attached and who consent to its use.
SEP 22, 2020
Potential candidates include the Unified ID 2.0 (UID 2.0), a collaborative identity effort announced by The Trade Desk with collaboration from major independent ad tech players including Magnite and Index Exchange.