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  • Forecasts
     | 
    OCT 14, 2021
  • Report
     | 
    JAN 6, 2022

    This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.

  • Forecasts
     | 
    OCT 14, 2021
  • Forecasts
     | 
    MAR 1, 2021
  • Chart
     | 
    SEP 13, 2021
  • Chart
     | 
    SEP 13, 2021
  • Chart
     | 
    SEP 13, 2021
  • Chart
     | 
    SEP 13, 2021
  • Forecasts
     | 
    OCT 1, 2020
  • Forecasts
     | 
    MAR 1, 2021
  • Report
     | 
    OCT 21, 2021

    Just 48.3% of the same cohort had recently read a print newspaper, and 44.4% had read a print magazine. In the oldest age bracket, 79.9% were print newspaper readers, and 74.2% had read a print magazine. Broadcast TV largely bucked this trend, though. Over 83% of internet users in Q1 were live TV viewers, spending an average of 1 hour, 52 minutes (1:52) per day.

  • Report
     | 
    OCT 21, 2021

    Magazine readership stood at 55.9% in Q1 2021, with essentially equal shares of males and females engaging with this print format. Again, age disparities were relatively striking; over 62% of respondents ages 45 to 64 had read a print magazine in the month prior, compared with 38.5% of those ages 16 to 24.

  • Report
     | 
    OCT 21, 2021

    About 35% of respondents had recently read a print magazine in Q1, and print newspaper readership hovered around the same level. Among 25- to 34-year-olds, fewer than 1 in 5 had read either print format in the prior month. Yet in the oldest cohort, 56.8% had read a print newspaper and over 48% had read a magazine. As with live radio, penetration was far greater in high-income homes.

  • Report
     | 
    OCT 21, 2021

    In Q1 2021, more than three-quarters (75.9%) of those ages 16 to 64 had recently read a print newspaper, and 65.5% had read a print magazine. Print publications were especially popular in cities and among older respondents. Yet over 70% of the 16-to-24 cohort had also read a print newspaper in the prior month as of Q1, and nearly 57% had read a print magazine.

  • Report
     | 
    OCT 21, 2021

    In Q1 2021, the share of internet users in Argentina ages 16 to 64 who had read a print magazine in the prior month was just 33.0%. Print newspaper readership was scarcely higher, at 36.2%. Penetration of both formats was notably more widespread among males, though. Fewer than 29% of female respondents had read either a print magazine or newspaper in the prior month.

  • Report
     | 
    OCT 21, 2021

    Almost 52% of all internet users polled had read a print newspaper in the month prior to polling in Q1, and 46.1% had read a print magazine. Among those ages 55 to 64, the shares were 65.0% and 56.3%, respectively. Many of the youngest adults seemingly turned away from print, though.

  • Report
     | 
    OCT 21, 2021

    As in other countries, radio, print newspapers, and print magazines are gradually losing appeal for many internet users. In Q1 2021, fewer than 46% of those polled had tuned in to a live radio broadcast in the prior month, for example. Print newspapers and magazines posted penetration of 43.2% and 38.3% for the same period, respectively.

  • Report
     | 
    OCT 21, 2021

    In Q1 2021, the penetration rates of print newspapers and magazines were 53.4% and 52.5%, respectively. Males, older age groups, and respondents in middle- and high-income households were most likely to read print newspapers. Print magazines were also more popular among affluent homes and older cohorts—reaching 67.3% among those ages 55 to 64—but skewed female, as in Q1 2020.

  • Report
     | 
    OCT 21, 2021

    Print magazines reached a smaller audience than print newspapers, at 45.8% of respondents. In both cases, youth was an indicator of relative apathy: Fewer than 40% of respondents ages 16 to 24 had read a print newspaper, and just 27.6% had read a print magazine. Readership held up much better among older cohorts and in affluent homes.

  • Report
     | 
    DEC 16, 2021

    ., and Magazine Luiza—rather than on search engines like Google. Smart retailers will build out retail media networks to capture this interest and create a new revenue stream. First-party data will be crucial to targeting audiences and driving sales.

  • Report
     | 
    OCT 21, 2021

    Fewer than 55% of internet users read a print newspaper in the previous month during Q1, and a similar share read a print magazine. As in prior years, respondents ages 16 to 24 were least likely to consume any print publications, while older internet users and those in affluent homes were more loyal readers.

  • Report
     | 
    OCT 21, 2021

    Print newspapers and magazines maintained a smaller, but still substantial, market presence—read by 46.4% and 49.2% of internet users, respectively. The most loyal readers of print formats were in older age brackets and higher-income households. Time spent with print press and online publications both rose by 1 minute in H1 2021, to 27 minutes and 36 minutes, respectively.

  • Report
     | 
    OCT 21, 2021

    In Q1 2021, 50.4% had read a print newspaper at least once in the previous month, and 49.5% had read a print magazine. Males were much more likely than females to read either. Penetration of both formats also remained higher—over 60%—among respondents ages 55 to 64 and in the most affluent households.

  • Report
     | 
    OCT 21, 2021

    In Q1 2021, just over 42% of internet users had recently read a print newspaper, while 43.2% had read a print magazine. As early as H1 2019, online press had overtaken print in terms of time spent each day. This year, respondents devoted slightly more time to print press than in 2020, at 26 minutes daily.

  • Report
     | 
    OCT 21, 2021

    Nearly 58% of internet users polled had read a print newspaper in the month prior, and 52.7% had read a print magazine. Time spent with both radio and print press held steady between H1 2020 and H1 2021. Smart devices made major strides in the past year. The pandemic era has sparked greater interest in wearables.

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