MAY 24, 2021
Prior to the pandemic in August 2019, MAC Cosmetics launched an AR try-on tool using YouCam technology. The tool, which creates simulations of 800 shade and product combinations, saw an increase in usage as a result of the pandemic, an acceleration of adoption expected to continue into the future for the overall category.
AUG 26, 2020
MAC Cosmetics, Nars, Warby Parker, Ray-Ban: The four companies partnered with Instagram to launch AR try-on while shopping for products on the social platform. Users could virtually try on cosmetics or sunglasses after seeing them in a branded post, and then move on to purchase the product via Instagram Checkout. Cause-Related Awareness.
OCT 30, 2019
“Everyone's a creator, and often you're getting up, not just off your couch but out of your house, out of your environment, and you're creating,” said Kelly Solomon, senior vice president of consumer marketing at MAC Cosmetics, during a panel at Advertising Week.
SEP 5, 2019
In one recent example, it worked with MAC Cosmetics and beauty creator Roxette Arisa for a video in which Arisa demonstrated MAC makeup. The video included an AR “Try It On” button that enabled viewers to virtually try out one of MAC’s lipsticks on their own lips. How Can Marketers Take Advantage?
MAY 23, 2019
Marketing uses for AR: Games and mobile apps that enable users to create photo lenses and filters, virtually “try on” cosmetics, clothing and accessories, place furniture and manipulate other 3-D objects have driven the majority of AR's growth.