AUG 26, 2020
MAC Cosmetics, Nars, Warby Parker, Ray-Ban: The four companies partnered with Instagram to launch AR try-on while shopping for products on the social platform. Users could virtually try on cosmetics or sunglasses after seeing them in a branded post, and then move on to purchase the product via Instagram Checkout. Cause-Related Awareness.
OCT 30, 2019
“Everyone's a creator, and often you're getting up, not just off your couch but out of your house, out of your environment, and you're creating,” said Kelly Solomon, senior vice president of consumer marketing at MAC Cosmetics, during a panel at Advertising Week.