After a deflated 2020, Uber and Lyft are both poised to see US ride-sharing sales grow for years to come, but the former’s will rise faster and from a higher base.

Uber and Lyft. Uber and Lyft dominate the US’ ride-hailing market—and they’ve expanded their clientele by diving into the nonemergency medical transport (NEMT) space. Lack of access to reliable transportation impedes patients’ access to care and costs the US healthcare system an estimated $150 billion annually.

Perhaps the best-known examples used to illustrate the power and convenience of embedded finance are the one-click in-app payments offered by ride-hailing companies like Uber and Lyft.

Similarly, One Medical has teamed up with Google and Lyft to offer tech-enabled primary care services. Given employers' increased interest in rolling out on-site clinics by 2024, we could see entrants like One Medical diversify their portfolios and partner with smaller employers, too: One Medical claims its primary care model can work with organizations of varying sizes, for instance. What’s next?

To add, Unite Us’ partnerships include big-name brands and healthcare entities like CVS Health, Humana, Kaiser Permanente, and Lyft. Now Pow has also racked up a long roster of health system partners over the last two years, including Northwell Health, NYC Health and Hospitals, and RWJ Barnabas Health.

This report provides the key takeaways from our forecast on US sharing economy users, including user data for Uber, Lyft and Airbnb.

The Lyft acquisition will put Toyota more in line to compete with other automotive heavyweights like Volkswagen and General Motors that have spent big to acquire AV startups. Toyota’s acquisition marks the latest instance of the rapid consolidation sweeping the AV industry. Here are some of the other recent major AV acquisitions:.

Heather Freeland, vice president of marketing at Lyft, speaks with eMarketer vice president of business development Marissa Coslov on how the brand has pivoted its marketing priorities in response to shifting consumer behaviors, including partnering with Grubhub and offering free rides to the polls on election day.

In 2020's pandemic-ravaged economy, Uber and Lyft will share in the pain. Usage for both services has been highly correlated with various local and statewide lockdown orders, and although we expect both companies will see better figures in H2 2020 than they did in H1, neither will get close to their 2019 numbers until next year.

In a marketplace crowded with competition, ride-hailing pioneer Uber still dominates the US transportation-sharing economy. But as the first mover's growth slows, its main competitor Lyft will increasingly claim market share.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about a potential Facebook injunction, Hulu binge ads, YouTube's ads of the year, Lyft's new car rental service, Pandora voice ads, Google's top searches of 2019 and more.

eMarketer principal analysts Mark Dolliver, Nicole Perrin, and Yory Wurmser join vice president of content studio at Insider Intelligence Paul Verna to discuss what a revised Section 230 might look like, the pivot to localized and loyalty-based marketing next year, re-reclassifying Uber and Lyft drivers in California, the changing tides of media ad spending, AMC Theatres being close to the edge, how an apple and an onion can taste the same, and more.

eMarketer principal analysts Mark Dolliver and Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom discuss whether Uber, Lyft and Airbnb can make a comeback. They then talk about what kids are doing with their increased screen time, location data consent and how comfortable Americans are with normal, everyday activities.

eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to discuss why Uber and Lyft drivers might become employees, a landmark facial recognition ruling in the UK, whether Americans prefer ground coffee, K-Cups or whole coffee beans, and more.

The company’s most important step now is recruiting Stripe Connect clients—including big names like DoorDash and Lyft—for Stripe Treasury. If Stripe can convert those clients, it will gain access to both large businesses and their many subcustomers, like delivery workers in the case of DoorDash, or etailers that work with Shopify.

Ridesharing services Lyft and Uber both posted Q1 2020 revenue gains of 23% and 14%, respectively. But Lyft also said its rides on its service fell by 70% in Q1 and were still down by 75% in the second week of April on a year-over-year basis. Uber’s business was buoyed by its Eats food delivery service but said bookings on its core rides business were down by 80% in mid-April.

This builds on a series of moves Uber and Lyft have taken in the last year to steer their way into healthcare. Both Uber and Lyft are offering transport to COVID-19 vaccination sites.