On today's episode, we discuss what the direct-to-consumer (D2C) playbook 2.0 contains, which D2C players are the ones to watch, and which spaces are ripe for D2C disruption. We then talk about what people currently expect from a loyalty program, how much context really matters, and how to avoid treating customers like data points. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

Retail loyalty programs—the most prevalent type in consumers’ wallets—help brands develop lasting customer relationships through easy, accessible, and appealing incentives. Co-brand credit cards—issued as partnerships between major brands, banks, and card networks— have long been a key piece of that puzzle.

In addition, we're doing things like prioritizing our loyalty program for people who have purchased from us before. Our loyalty program allows shoppers to build up points, donate those points to a humanitarian effort, or use them as a discount on their next purchase. II: How did consumers’ relationships with the brand change in the past year? KM: The biggest shift was in terms of interest.

The Klarna Card integrates into the Klarna app and is connected with its loyalty program, Vibe. Read the full story here.

Sixty-four percent of US adults ages 18–65 want to receive personalized offers based on past purchases from loyalty programs, per a Merkle study published in March 2021.

It also has an app management feature that lets merchants upload and access third-party business apps for things like inventory management, loyalty programs, and returns. Why it’s worth watching: mPOS tech offers distinct advantages for both small and large businesses compared with traditional POS terminals. Small merchants get a cost-effective digital payment and business management tool.

SuperNet will also process transactions for the dispensaries and offer a loyalty program.

This entails customer acquisition through loyalty programs and bundled products for new accounts like retail discounts. Capital One already features rewards and could easily bulk up that lineup. Checking account transaction data. The bank can review this data to generate ideas for cross-selling consumer products.

The Klarna Card integrates into the Klarna app and is connected with its loyalty program, Vibe. How we got here: Both the Pay Now feature and the Klarna Card are already available in much of the company’s European market: 50% of Klarna’s European volume comes from PayNow, per TechCrunch. And in October, Klarna brought Pay Now to the UK as part of its operational changes to mitigate BNPL scrutiny.

Over the summer, Afterpay enhanced its Pulse loyalty program with new promotions and expanded accessibility, which can help it attract users and generate higher sales during the holidays. Pulse can also help the brand keep a hold on its customer base, which now has a bevy of BNPL providers to choose from.

On today's episode, we discuss data’s role in customer experience (CX), how the pandemic changed the way companies approach customers, and how to measure CX ROI. We then talk about the best loyalty programs in the US, shifting to contactless payments, and whether Gen Z will recover from the pandemic-induced recession. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

Offering a loyalty program is an effective way for retailers to acquire new customers, but it also fosters relationships for years to come. Setting up the framework, however, can be challenging—especially if retailers decide to handle everything in-house.

Loyalty marketing goes beyond loyalty programs, but they are still an important part of the customer experience and a vital channel for keeping customers engaged and spending.

Transferring rewards directly to hotel/airline loyalty programs gives cardholders redemption freedom. Capital One, Chase, and Citi travel credit card holders can take advantage of their respective loyalty programs to maximize their value and flexibility. Industrywide, only American Express also offers this feature.

Providers are trying to address this issue by offering loyalty programs, with Afterpay and Klarna introducing their own programs this year, and by developing their apps into product discovery tools so consumers regularly make purchases via their ecosystems. Many consumers already have credit cards and may not be interested in abandoning the payment method or using additional credit-based products.

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss how the tech giants are coming for your TV. They then talk about why lululemon athletica bought connected fitness startup Mirror, why premium loyalty programs are in fashion and what happens when stay-at-home orders end.

There’s a tendency to pigeonhole retail loyalty programs as direct competitors to Prime—but that’s a false premise. Matching Prime’s dominance is not only an unreasonably tall order, it fails to appreciate that loyalty programs aren’t a zero-sum game. Their success should instead be measured by how well they drive their own businesses forward.