On today's episode, we discuss what the direct-to-consumer (D2C) playbook 2.0 contains, which D2C players are the ones to watch, and which spaces are ripe for D2C disruption. We then talk about what people currently expect from a loyalty program, how much context really matters, and how to avoid treating customers like data points. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

Retail loyalty programs—the most prevalent type in consumers’ wallets—help brands develop lasting customer relationships through easy, accessible, and appealing incentives. Co-brand credit cards—issued as partnerships between major brands, banks, and card networks— have long been a key piece of that puzzle.

On today's episode, we discuss data’s role in customer experience (CX), how the pandemic changed the way companies approach customers, and how to measure CX ROI. We then talk about the best loyalty programs in the US, shifting to contactless payments, and whether Gen Z will recover from the pandemic-induced recession. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

Offering a loyalty program is an effective way for retailers to acquire new customers, but it also fosters relationships for years to come. Setting up the framework, however, can be challenging—especially if retailers decide to handle everything in-house.

Sixty-four percent of US adults ages 18–65 want to receive personalized offers based on past purchases from loyalty programs, per a Merkle study published in March 2021.

In addition, we're doing things like prioritizing our loyalty program for people who have purchased from us before. Our loyalty program allows shoppers to build up points, donate those points to a humanitarian effort, or use them as a discount on their next purchase. II: How did consumers’ relationships with the brand change in the past year? KM: The biggest shift was in terms of interest.

The Klarna Card integrates into the Klarna app and is connected with its loyalty program, Vibe. How we got here: Both the Pay Now feature and the Klarna Card are already available in much of the company’s European market: 50% of Klarna’s European volume comes from PayNow, per TechCrunch. And in October, Klarna brought Pay Now to the UK as part of its operational changes to mitigate BNPL scrutiny.

Providers are trying to address this issue by offering loyalty programs, with Afterpay and Klarna introducing their own programs this year, and by developing their apps into product discovery tools so consumers regularly make purchases via their ecosystems. Many consumers already have credit cards and may not be interested in abandoning the payment method or using additional credit-based products.

There’s a tendency to pigeonhole retail loyalty programs as direct competitors to Prime—but that’s a false premise. Matching Prime’s dominance is not only an unreasonably tall order, it fails to appreciate that loyalty programs aren’t a zero-sum game. Their success should instead be measured by how well they drive their own businesses forward.

Merchants can also use it to create customizable loyalty programs that use Prime benefits and access other features like business analytics and inventory management. Amazon’s opportunities: The etailer is eyeing growth outside of its ecommerce marketplace.

According to rise.ai, which manages electronic gift card and loyalty programs, online retailers sold twice as many gift cards in 2020 than 2019 and increased their income from gift cards by 181%. While many shoppers are sure to find the perfect product for their loved ones, gift cards give you the opportunity to capture dollars that may otherwise be spent elsewhere. 5. Be ready for more capacity.

I imagine that this could be difficult in practice, but theoretically I like the idea of retailer loyalty programs doing things like providing credits for engaging in more sustainable practices as a way of incentivizing good behavior. Bring your own shopping bag? Get 10 loyalty points, etc. That could be easy to do.

Loyalty marketing goes beyond loyalty programs, but they are still an important part of the customer experience and a vital channel for keeping customers engaged and spending.

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss how the tech giants are coming for your TV. They then talk about why lululemon athletica bought connected fitness startup Mirror, why premium loyalty programs are in fashion and what happens when stay-at-home orders end.

Home improvement retailer The Home Depot is continuing to build on its loyalty program to create more personalized in-store and online experiences.

eMarketer principal analysts Andrew Lipsman and Nicole Perrin and senior forecasting analyst at Insider Intelligence Cindy Liu discuss Amazon's impressive Q2. They then talk about Walmart delaying its loyalty program, closing stores on Thanksgiving, its new ad measurement tool and what to make of some corporate job cuts.

As the January 1, 2020 deadline to comply with the California Consumer Privacy Act (CCPA) looms, marketers remain confused and concerned, particularly as amendments continue to mount. This month, government officials voted on seven new amendments covering everything from information collected for loyalty programs to consumer request disclosure methods.

The two companies get users to sign up through incentives and loyalty programs, such as coupons and cash back for spending via their respective digital wallets. Southeast Asia is the world’s fastest-growing region for mobile wallet adoption, according to a July 2021 study by fintech company Boku and Juniper Research.