The solution lets customers store their loyalty cards in the Klarna app, which may help encourage use.

Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.

Juneteenth marketing misfires show DEI efforts need authenticity: Brands can gain the loyalty of Black consumers and other demographic groups by confronting and addressing pain points that uniquely affect them.

Doctor search and booking company Sesame Health raised $27M as patients lose loyalty to physicians—especially if they have lousy ratings online.

Consumers are trading down to private label brands: That presents an opportunity for retailers such as BJ’s Wholesale Club to use their own brands to demonstrate value and build loyalty.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.

Zara is charging UK customers £1.95 to return online orders: The fee may help preserve Zara’s margins, but it could come at a cost to brand loyalty.

Restaurants scramble to roll out loyalty programs: Hardee’s, IHOP, and Carl’s Jr. are the latest chains to leverage loyalty to offer personalized experiences and deepen relationships with consumers.

L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.

Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) marketers’ digital ad spend and commerce strategies have evolved due to market challenges, including waning loyalty, rising prices, and stocking issues.

Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.

On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Suzy Davidkhanian hosts author and keynote and strategic advisor Steve Dennis to discuss overlooked consequences the pandemic has had on retailers outside of the much-discussed supply chain and consumer loyalty woes. They also identify several smaller, lesser-known brands they think will pop in 2022.

Amazon is boosting its Prime membership fee: As subscriber growth slows and ecommerce costs rise, the retail behemoth banks on loyalty and a wide array of services to keep users from canceling.

On the second episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the importance of brand loyalty in retail and share a ranking of their top three competitive retailer battles for 2022.

On today's episode, we discuss what's next for Twitter after Jack, moving on from the "one great ad" approach, whether anyone can become the next big audio app, Nielsen's major TV measurement change, if the internet broke brand loyalty, how to make virtual office holiday parties less awful, why we acknowledge daylight saving time, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

Beyond the chart: Unsteady supply chains and rapid inflation are making it hard to build brand loyalty. Over the past year, 71% of consumers worldwide switched brands at least once. For private label brands and direct-to-consumer companies, this trend presents an opportunity to draw in cost-conscious shoppers—but brands will have to market beyond price to keep them. More like this:.

Bond Brand Loyalty. McKinsey & Company. Wells Fargo.

Stage 5: Loyalty. All prior stages contribute to the loyalty stage. The post-purchase customer experience determines customer loyalty: A positive post-sale experience can feed a “loyalty loop” in which customers choose the same insurance brand at renewal or when a new coverage need arises—without going through the awareness, consideration, and evaluation stages of the journey.