On the second episode of this brand new Behind the Numbers show, Reimagining Retail, co-hosts and eMarketer principal analysts at Insider Intelligence Suzy Davidkhanian and Andrew Lipsman discuss the importance of brand loyalty in retail and share a ranking of their top three competitive retailer battles for 2022.

On today's episode, we discuss what's next for Twitter after Jack, moving on from the "one great ad" approach, whether anyone can become the next big audio app, Nielsen's major TV measurement change, if the internet broke brand loyalty, how to make virtual office holiday parties less awful, why we acknowledge daylight saving time, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.

The European point-of-sale firm acquired customer loyalty startup Fivestars to help it compete in the US against rivals PayPal and Square.

Price hikes and product shortages put CPG customer loyalty at risk: Brands are focusing on marketing or experimenting with alternative distribution models, like digital direct-to-consumer, to win back customers.

As digital transformation accelerates worldwide, growth in online shopping has created opportunities not only to reimagine brand relevance, but also to rethink the end-to-end customer experience. Dr. Tiffany Raymond, head of global customer advocacy, at PayPal, talks with eMarketer editorial director at Insider Intelligence Rimma Kats, about steps you can take to optimize your product, cart and checkout pages to help reduce cart abandonment, improve conversion, increase spend and boost customer loyalty.

A financial planning platform for students will offer valuable tools to 17- to 24-year-olds and may win their long-term loyalty and retention.

The launch of Amazon Pharmacy in November 2020, along with a new Prime Rx benefit, simply adds another category for Prime members to try and may create even more shopper loyalty.

For our recent “Ecommerce and Retail Customer Experience 2021” report, we spoke with Sasha Siddhartha, co-founder and CTO of Thrive Market, about how the company uses first-party data to improve personalization and, in turn, drive customer loyalty.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring ActionIQ’s Tamara Gruzbarg, head of customer insights, and e.l.f. Beauty’s Brigitte Barron, director of global CRM and customer growth. They discussed how e.l.f. Beauty is driving its D2C transformation and expanding customer loyalty.

Payments service providers are building an array of financial services to compete with financial institutions (FIs). Lending, bank account products, issuing, and other services that have been FIs’ bread and butter are being challenged in a bid to add more revenue opportunities and engender greater loyalty. These payment disruptors, such as Square, Stripe, and Shopify, are using their existing relationships with small businesses to attract clients away from FIs and persuading them to use their own financial offerings.

Lean into customer centricity and use privacy as a true indicator of engagement and loyalty. Respond to the regional and global regulatory requirements and technology changes that are impacting marketers. Collaborate with IT, legal, and data management teams to design user-centric, privacy-first experiences across channels. Presenter:.

Go D2C to Garner Loyalty. This is an important trend, but not a game changer for retailers that already have good channels-to-market in place. For smaller retailers, though, D2C has great potential for customer lock-in and loyalty. Smaller retailers, particularly digitally native ones, should continue to capitalize on the D2C trend. Loyalty built up during the pandemic should be further cultivated.

Create successful frictionless buyer journeys while building and maintaining customer loyalty. Presenter:. Sung Chois product marketing director, commerce at Sitecore. Sung has over 10 years of marketing experience in tech, retail, and luxury verticals across the US and South Korea.

Alerting cardholders that a digital coupon can be applied where they have already used their credit card can boost customer loyalty to both issuers and merchants. Location-based advertising can take this a step further by providing timely, relevant deals that encourage spend.

Complaints about online ads are prevalent, yet 67% of consumers would rather see online ads than pay for website content, Yahoo research shows. With quality creative and high-precision targeting, advertising can be an addition rather than a distraction to the consumer experience.

As product availability remains strained this holiday season, consumers are taking a flexible approach to shopping.