Attack of the clones: Now that most major social platforms have a TikTok-like feature, each is exploring different ways to use short-form video to further their longer-term goals.

Instagram has rolled out Instagram Shopping for its long-form video platform IGTV, part of the company's push to make social commerce more central to the app.

But it’s also because the number of long-form video entertainment options has expanded. Traditionally, YouTube accounts for a hefty chunk of digital video viewing. The platform will have 25.2 million monthly viewers in Canada this year, or 65.9% of the population, according to our estimates. More recently, however, OTT streaming services have been the ones driving digital video consumption.

USA Today switches to subscriptions: It's the last major US news outlet to make the change, focusing on alternative forms of revenues as newspaper ad spending continues to fall.

Digital gaming and viewership of gaming video content (GVC) has become more popular amid the pandemic. In 2021, some of this activity will see modest growth, while interest in other forms of gaming will taper off.

The short-video landscape is bigger than just TikTok. Marketers must develop a strategy to make the most of this form of marketing across multiple venues.

US programmatic digital display ad spending continued growing at double-digit rates during the pandemic, and we expect it to reach a milestone next year when more than 9 in 10 digital display ad dollars are transacted using some form of automation.

How well positioned are video conferencing vendors to build long-term loyalty after the pandemic subsides? WHAT’S IN THIS REPORT? In this report, Insider Intelligence stacks up five key players to predict how the video conferencing market will shake out after the pandemic.

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

Virtual events became mainstream because of the pandemic. But for long-term success, event organizers and sponsors need a new virtual event playbook with best practices across the event life cycle. Read this report for the checklist.

Livestreaming is a small but growing part of creator culture. Much like Stories, livestreaming is a way for creators and other influential figures on social media to present content that is often less polished than photos or recorded video. Livestreams also give influencers a way to interact with their audience in real time through live chat.

Digital advertising confounded the conditions of the past year or so and will attract more than three-quarters of total media ad spending in 2021—£19.23 billion ($24.66 billion). Video has been the biggest driver of digital spend during this time.

For UK video platforms, competition around premium content is intensifying, with digital services increasingly coming to the fore. For our report on digital video in the UK, we looked at the products that traditional and digital-first broadcasters are offering their audiences.

Even before COVID-19 caused a spike in TV time in Canada, TV continued to be a strong medium of choice. But amid stay-at-home measures, consumers turned to a blend of TV and digital video for long-form content.

On today's episode, we discuss the new landmark TV (and streaming) rights deal with the NFL, the significance of Amazon's involvement, and what this means for sports viewership in the coming years. We then talk about Roku's new branded content studio, how long marketing videos should be, and the greatest driver of ad-supported video. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.