Uses for location data have expanded beyond marketing to provide strategic insights and operational analysis for retailers and other industries.

Marketers saw the potential of location data early and remain major users of it. But applications are expanding beyond marketing.

Using location data has gotten harder over the past year. This report looks at how consumer privacy concerns are affecting the supply and quality of location data. It also looks at how marketers are responding.

eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses what he's paying attention to in 2021 and why: how the coronavirus changed mobile, the importance of iOS 14, and regulation's impact on location data.

eMarketer principal analysts Mark Dolliver and Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom discuss whether Uber, Lyft and Airbnb can make a comeback. They then talk about what kids are doing with their increased screen time, location data consent and how comfortable Americans are with normal, everyday activities.

Report: Location Intelligence 2022. Article: Intel hires engineering director responsible for Apple Silicon transition. Article: Health systems are fighting back against the onslaught of email data breaches.

By using care coordination tools that incorporate real-time location tracking, hospitals can visualize bottlenecks in care delivery and thus attend to patients in a more timely manner. In fact, 84% of respondents to the study agreed that knowing a patient’s location in their care journey was critical to digital transformation success.

Amazon operates close to 600 physical stores in the US, the majority of which are locations of grocer Whole Foods Market, which Amazon acquired in 2017.

Location data has become a valuable resource for restaurants looking to target potential customers in specific areas. This data can provide analytics and attribution for marketing strategies, with opportunities to drive performance on a more granular level, including specific times where restaurant traffic is at a lull.

Recent data privacy regulations have forced app publishers and brands to provide clear descriptions on how and what location data they collect, but many have already embraced transparency.

The 95-year-old bank holds approximately $50 billion in assets and has more than 200 locations throughout New York, New Jersey, Florida and Alabama. Insider Intelligence recently engaged Cook in a lightning round of questions about how Valley is managing its digital evolution and the drivers behind its growth, including banking as a service and its recent specialization in cannabis banking.

“I’m in Los Angeles, and that's very different from Oklahoma or Wisconsin or parts of Texas,” said Laura Aldridge, vice president of consumer market intelligence at marketing agency RAPP. “This pandemic's been so different in different places, and new data could tell us some interesting things that could help product development.

eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses Apple's unfathomable Q4 results and market position. He then talks about how Apple’s new privacy labels may influence the choices consumers make, Google's new mobile search redesign, and whether 2021 could see 5G smartphones fall below the $200 mark.

Switching networks means users will be able to use Apple Cash at more US locations, which can help boost Apple’s total payments volume. On a wider scale, we expect increased acceptance will help drive proximity mobile payments volume to hit $416.38 million in the US this year, per Insider Intelligence forecasts. Although mobile payments are quite safe, a security perception gap has hindered adoption.

eMarketer research analysts Man-Chung Cheung and Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss when we'll get 5G, how the pandemic has affected its rollout, what it will make possible, the current dispute between Huawei and the US government and what 5G means for marketers.

The bank’s main app will incorporate retail banking, investing, and mortgage services, giving users a single location for all of their financial needs. How we got here: BofA has been working to improve its customer service and boost digital engagement. BofA’s head of digital, David Tyrie, told Insider Intelligence that digital engagement is the “centerpiece” of building relationships with customers.

Though Amazon didn’t confirm the report, a representative told NBC that it’s exploring new locations and weighing new approaches to growth. Insider Intelligence predicted last year that Amazon would pursue this approach, which could help the brand speed up delivery times in specific markets.

It kicked off a pilot in Brazil, where it is trialing the tech with Payface across five St Marche supermarket locations. Mastercard plans to launch similar pilots in the Middle East and Asia. Why it matters: Biometric payments may be an answer to heightened demand for contactless payments and transaction security.