AUG 5, 2021
Patient records, billing, medical imaging, and data from business and building systems—a smart hospital brings all of this information together and integrates it with IoT solutions that collect data from medical devices like wearables, as well as from real-time location trackers and other sensors like cameras and microphones.
JAN 6, 2021
eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses what he's paying attention to in 2021 and why: how the coronavirus changed mobile, the importance of iOS 14, and regulation's impact on location data.
FEB 18, 2020
Using location data has gotten harder over the past year. This report looks at how consumer privacy concerns are affecting the supply and quality of location data. It also looks at how marketers are responding.
APR 10, 2019
Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.
DEC 17, 2019
Marketers who use location data will need to present a value proposition
JUN 9, 2021
The takeaway: Google continues to improve its maps infrastructure by adding granular business and location data that enhance navigation and directions. Apple’s map innovations won’t be enough to convert users, but may serve as the foundation for future AV and AR glasses plans.
APR 8, 2019
Last year, the number of locations offering “buy online, pick up in-store” (BOPUS) nearly doubled among leading US grocery retailers. Walmart (and various third-party partners), Target/Shipt, Kroger/Instacart, Ahold and Albertsons brought their collective number of click-and-collect locations from 2,451 in January 2018 to 5,800 in December 2018, per data from CommonSense Robotics.
MAR 2, 2020
eMarketer vice president of forecasting Monica Peart hosts principal analyst Yory Wurmser in a discussion about location data. How will privacy and regulation affect location practices this year? How comfortable are consumers with sharing their locations? And how are marketers adjusting?
APR 22, 2021
AUG 31, 2020
eMarketer principal analysts Mark Dolliver and Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom discuss whether Uber, Lyft and Airbnb can make a comeback. They then talk about what kids are doing with their increased screen time, location data consent and how comfortable Americans are with normal, everyday activities.
MAR 5, 2020
Location data has become a valuable resource for restaurants looking to target potential customers in specific areas. This data can provide analytics and attribution for marketing strategies, with opportunities to drive performance on a more granular level, including specific times where restaurant traffic is at a lull.
FEB 18, 2020
Recent data privacy regulations have forced app publishers and brands to provide clear descriptions on how and what location data they collect, but many have already embraced transparency.
MAR 6, 2020
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and principal analyst Nicole Perrin discuss Facebook’s Pinterest-esque app, virtual sports arena advertising, fines for mobile carriers selling customer location data, ads on top of Ubers, LinkedIn ‘Stories,’ which country has the most islands in the world and more.
APR 22, 2020
Many US adults are willing to share certain private information, like health data or their location, in an effort to help stop the spread of the coronavirus.
DEC 16, 2020
Another big source of location data comes directly from SDKs in apps. Consumers have more control over this data collection, but not over its ultimate uses. A recent case showed how one location company sold location data it gathered from a Muslim prayer app to a US security agency. Sen. Wyden has proposed legislation restricting location data usage.
AUG 12, 2019
There are a number of future use cases for AI and how it can augment and improve a number of segmentation and personalization practices as it relates to location data. HERE Technologies shares how that can be applied and layered on with other ad tech partners and more.
MAY 21, 2021
The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps.
As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead.
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.
APR 13, 2021
JUL 11, 2019
Although real-time targeting based on someone’s location is still important, in many ways, it’s becoming
secondary to using location data for insights into audiences, consumer journeys and offline shopping
behavior. eMarketer has curated this Roundup of articles, insights and interviews to help you understand
the latest trends in location intelligence.
MAY 17, 2019
In this Meet the Analyst Webinar, eMarketer principal analyst Yoram Wurmser discusses how location data and consumer attitudes toward its use have evolved over the past year.
JUL 23, 2021
The role of data and location technology in the path to purchase. What pandemic shopping habits are here to stay. Featured Guest:. Dave Fisch is general manager of Shopkick, a leading shopping rewards app in the US. Dave is an experienced founder, entrepreneur, and business leader with a strong record of achievement in leading ad tech, marketing technology, and consumer companies. Host:.
SEP 15, 2020
JUN 12, 2019
MAR 23, 2020
JAN 28, 2020