As cross-border B2B grows, local currency acceptance can reduce costs and improve transparency for businesses. To fortify relationships with them, payment providers will follow Wise and Fiserv in increasing local payment support. Providers Will Use Automation to Stand Out Amid Mounting Competition.

Find out how a single-market media buying strategy—particularly in a top designated market area like New York—can be the key to a profitable and successful campaign. Hear from New York Interconnect’s Tom McLoughlin, vice president, regional sales, and Jason Swartz, vice president, advanced advertising and new business for national sales, in conversation with Canvas Worldwide’s Eveliza Jimenez, vice president and director, local investment, and News 12’s Manoj Shamdasani, vice president, programming and brand partnership.

eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, senior forecasting analyst Oscar Orozco and vice president of content studio at Insider Intelligence Paul Verna discuss the latest TikTok news, how much current events should be referenced in ads, Peacock's new voice ads, a local TV station streaming service, Amazon getting really close to drone deliveries, how far we are from actual flying cars, and more.

National and Local TV Ad Spending. For the first time, we have segmented our TV forecast by national and local ad spending. From 2017 through 2024, the ratio of national to local will hover around 2-to-1, but the gap between them tends to narrow in US election years as political campaigns pour money into local ads.

The TV set saw something of a renaissance during lockdown, with captive audiences reaching for the remote control that gave them access to the biggest screen in the house. And these TVs are increasingly unlikely to be “dumb” TVs that receive just a cable/aerial/satellite signal.

Local broadcast TV will capture most of this year’s spending, at $4.5 billion, but more cash than ever—$3.0 billion—will flow to digital video. California and the battleground states of Florida, Georgia, and Pennsylvania will attract the most political video ad dollars. More like this:. Report: US Programmatic Video 2022. Article: Digital ad spending outlook blows past previous forecasts.

Then, after Nielsen admitted it had undercounted TV viewership during the pandemic, the MRC suspended its accreditation of Nielsen’s national and local TV measurement products in September 2021. Now, as we approach the 2022 upfronts, there’s more competition than ever in the video ad measurement game. Other measurement providers are seizing their chance to gain more traction in the marketplace.

Brand names resonate with boomers, while smaller plans offered by regional health systems or digital-first companies must rely heavily on in-market tactics like direct mail and local TV. “A Blue Cross plan does not need brand awareness, nor does UnitedHealthcare or Humana. They’re going to have better success with digital strategies than a lesser-known carrier.” — Meers.

After the Media Rating Council (MRC) revoked its accreditation of Nielsen’s national and local TV measurement products in September 2021, the industry collectively leapt toward finding more holistic video currencies. The dust is unlikely to settle for another three to five years.

The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world. Thanks to the local appetite for foreign content, and these services’ appetite for subscribers, the audience there will keep expanding for the foreseeable future.

“We saw a 9% increase in member conversation about supporting local businesses, and 63% of members claimed that they were going to frequent their local business,” she said. “I think that ‘return to local’ is a theme that’s going to stay. Local businesses pivoted quickly to stay relevant, and that innovation out of necessity became a real thing for them.”. Key Takeaways.

Its success in China and India largely stems from the fact that digital video services offer a breadth and depth of options that local TV does not. Mobile video apps, too, serve both countries’ young consumers where they already are (on smartphones), which TV cannot.

Western Europe showed a strong increase in SVOD platform adoption in recent years, a trend that is driven by US players such as Netflix and Amazon Prime Video, as well as newer streaming services and local players entering the market. The streaming wars are about to hit Western Europe, driving exponential growth in both subscription OTT and Netflix adoption.

“Further boosts will come from its new sports broadcasting contracts, as well as its deals with local TV stations,” Lau said. Amazon has ramped up its offerings and invested more in the country. Amazon’s acquisition of the live broadcasting rights of the UEFA Champions League—which is immensely popular in Germany—is expected to boost Prime Video viewership.

Streaming services have been adapting to European content laws and paying more attention to local market preferences. These moves will spur even more competition for TV in France and Germany. The Audiovisual Media Services Directive, for example, will require that at least 30% of streaming services' offerings are produced in Europe.