But while Amazon-inspired search managed to claw back some ground in a difficult 2020, display ad spending (powered by video’s strong showing) forged ahead in the digital shakeout. Last year, it surpassed search for the first time as the predominant ad format, accounting for 48.9% of total digital ad spend against search’s 44.6%.

On today's episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically.

Trend No. 4: Local Search Will Recover Strongly. During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically. Some formats, such as local inventory ads (LIAs) and Google Map Ads, dropped between 75% and 100% in Q2, and they have still not fully recovered, according to Merkle data published in October.

Google can capitalize on this growth and use pring’s existing partners to make its payment product available at more locations throughout the country, helping it compete against local players like PayPay, which has a strong presence in the market.

eMarketer junior forecasting analyst Nazmul Islam shares our digital ad spending numbers in India and the impact of Facebook, Google and local sites.

Any effective security policy will likely require greater cooperation between local governments, which are some of the most vulnerable targets of ransomware attacks.