As cross-border B2B grows, local currency acceptance can reduce costs and improve transparency for businesses. To fortify relationships with them, payment providers will follow Wise and Fiserv in increasing local payment support. Providers Will Use Automation to Stand Out Amid Mounting Competition.

During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically.

Couples want their weddings to be a reflection of who they are as a couple, and they want to put their own unique spin on it, so we launched our local vendor marketplace to help them do that. Couples can search local vendors, florists, photographers, venues, and caterers to find the perfect fit for their vision.

But while Amazon-inspired search managed to claw back some ground in a difficult 2020, display ad spending (powered by video’s strong showing) forged ahead in the digital shakeout. Last year, it surpassed search for the first time as the predominant ad format, accounting for 48.9% of total digital ad spend against search’s 44.6%.

That is largely because Baidu, the local search giant, is a comparatively weaker player domestically than Google is internationally. In fact, most of China’s search ad spending goes to ecommerce players like Alibaba and JD.com. Worldwide, display ad spending will account for 56.3% of digital spending. In China, this figure will be 60.7%, one of the higher rates globally.

Approximate location targeting: For advertisers, approximate location can deliver more contextually relevant advertising based on weather, local stores, or local news without impinging on personal privacy. Local search: Google and other search engines often use location signals to point users to nearby stores that have products in stock.

Think creatively for solutions to local challenges, especially in last-mile delivery and payment, like partnerships with brick-and-mortar stores, and seek out local influencers. Find local partners with whom to pool resources and share know-how to overcome infrastructure difficulties, tackle the digital divide, and facilitate technology adoption. Empower local sellers. Read Next. Sources.

On today's episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

Trend No. 4: Local Search Will Recover Strongly. During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically. Some formats, such as local inventory ads (LIAs) and Google Map Ads, dropped between 75% and 100% in Q2, and they have still not fully recovered, according to Merkle data published in October.

Enable local inventory ads and promote curbside pickup for contactless transactions to help close a sale. Read more on how to develop telecom brand love with consumers here. —Scott Falzone, managing director of telecom, Google.

This includes the ability to search and shop by local store inventory, which reduces the chances of selecting an out-of-stock item that requires a substitution. It also includes the ability to add an item to the shopping cart directly from search results, a simple but crucial feature that every service in this benchmark offers.