Article
| MAY 20, 2022
Insider Intelligence spoke with Liyia Wu, founder and CEO of ShopShops, about why livestream shopping will take off in the US.
Report
| MAR 7, 2022
Article
| MAY 17, 2022
Netflix is playing catchup with its younger competitors: The platform began building livestream capabilities while competitors launch completed products.
Forecasts
| JUN 3, 2022
Forecasts
| DEC 15, 2021
Article
| MAR 31, 2022
Around the world, Facebook is the most popular social app for livestream purchases. Among internet users who had bought a product via a social media livestream, 57.8% did so on the blue app. Meanwhile, 45.8% have made a livestream purchase on Instagram, and just 15.8% have on TikTok.
Chart
| APR 20, 2022
Chart
| APR 18, 2022
Audio
| MAR 7, 2022
On today's episode, we discuss why retailers and consumers are (and why they're not) excited about livestream shopping in the US. For "In Other News," we talk about when same-day delivery will be the norm and what to expect from direct-to-consumer (D2C) brands in 2022. Tune in to the discussion with our analyst Sky Canaves.
Article
| MAR 16, 2022
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the social commerce landscape across key areas such as livestream shopping, TikTok, influencer marketing, and what we can expect to see in the future.
Chart
| MAR 30, 2022
Article
| FEB 11, 2022
Chart
| FEB 23, 2022
Report
| JUL 9, 2021
China continues to lead the world in all things ecommerce, including innovation. Social commerce livestreaming is just one of many new stories for 2021 and beyond.
Chart
| FEB 7, 2022
Article
| JAN 12, 2022
Social video advertising is now capable of driving benefits throughout the funnel. Advertisers expect to prioritize a few key paid social strategies in 2022, including developing more native video ad creative, promoting creator videos as paid ads, investing more in ISR, and supporting efforts around still-emerging shopping livestreams on social platforms.
Audio
| JAN 11, 2022
On today's episode, we discuss why viral commerce will be the "it" trend this year and why micro- and nano-influencers are making a comeback. We then talk about what to expect from TikTok in 2022 and livestream shopping expectations. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
Chart
| FEB 1, 2022
Chart
| JAN 24, 2022
Chart
| JAN 24, 2022
Chart
| JAN 20, 2022
Article
| DEC 15, 2021
Among US gamers, Facebook Gaming is the most popular destination for viewing live gameplay, with 42% watching esports and other gaming livestreams on the platform.
Chart
| JAN 14, 2022
Chart
| JAN 12, 2022
Chart
| JAN 12, 2022