eMarketer senior analyst Ross Benes and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the streaming wars. How significant of a player is Amazon Prime Video, really? Can HBO Max reach 50 million subscribers in five years? How should we assess Apple TV+'s first year, as well as the overall video streaming universe?

eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Mark Dolliver and Yory Wurmser discuss whether foldable phones have already failed, what happens when free subscription video trials expire, media companies restructuring around streaming, Apple's 24-hour music video livestream, which shopping trends will last, what if Iron Man was real, and more.

eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in once again in as host of this week's "The Weekly Listen," where he and eMarketer principal analyst Mark Dolliver and junior analyst at Insider Intelligence Blake Droesch discuss TV ad spending and subscription video-on-demand services during the pandemic, deepfake video technology, the new app tax from Apple, streaming services and the "positive" addition to a lot of their names, and foul-mouthed fowl.

Well into the pandemic, consumers still say they are spending more time with social media. Activities like live streaming, video chatting and gaming are drawing some of them in.

With more viewers leaving traditional TV for digital streaming options, marketers are figuring out how to comprehensively measure their video audiences.

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss where Disney+ currently slots in the video streaming market. They then talk about whether a free ad-supported tier can save Quibi, the difficulty of deciding what to watch and if Facebook's music video offering will rival YouTube's.

eMarketer analyst Ross Benes, senior analyst Audrey Schomer and vice president of content studio at Insider Intelligence Paul Verna discuss the full release of NBCUniversal's new video streaming service, Peacock, and where it slots in to a crowded market. Then eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss some new and interesting findings about young people's use of screens.

The video streaming industry has become more competitive than ever, and marketers are figuring out how to build media plans around the fragmented market.

eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and Business Insider Intelligence senior analyst Audrey Schomer at Insider Intelligence discuss the most impressive video streaming players this year, whether bundling will come to streaming and how significant is the "mooch factor." They then talk about TVs that rotate, YouTube wanting advertisers to spend more to reach consumers watching content on TVs and what to make of D2C's jump into TV advertising.

The so-called streaming wars were already bringing new viewers to OTT, but the pandemic further increased people’s inclination to stream video. Numerous streaming services have recently launched amid stay-at-home orders, which has increased the likelihood of users trying new video services. Netflix remains the most popular subscription OTT service.

Almost half (46.8%) the population and more than two-thirds (67.8%) of video viewers will watch video on smartphones this year. There will be 17.7 million smartphone video viewers, accounting for the vast majority of mobile phone video viewing. What are the most watched digital video platforms in Canada?

China will remain the most penetrated country in the region, as 92.5% of its internet users will watch streaming or downloaded video content at least once per month in 2020. Several factors unique to China drive this robust digital video viewership: better content selection on OTT services than on cable TV, the population’s mobile-first mindset, and high rates of smart TV adoption.

TV Everywhere (TVE): A streaming service operated by a TV, cable, or satellite network—or by an MVPD—that requires users to authenticate their pay TV subscriptions in order to access the content.

Voice and Video Calling Drive Engagement. One of the biggest drivers of mobile messaging app usage during the pandemic has been the ability to voice and video call or group chat with loved ones. Without in-person interactions, mobile messaging services quickly became an alternative way to communicate “face-to-face” and in larger groups.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring DoubleVerify's CEO Mark Zagorski and GroupM’s Joe Barone, managing partner for brand safety, Americas. They discussed the constraints and opportunities of video impression measurement, and what needs to be done to complete the video picture.

But the US is an iPhone-heavy country; 45.6% of US smartphone users will be iOS users this year. iPhones already have a built-in video calling feature, FaceTime, reducing their users’ need for a standalone app to video chat during the pandemic.

A major challenge in measuring connected TV (CTV) audiences is that most of the time people spend streaming happens devoid of advertising.