JUL 2, 2021
Livestreaming is poised to be a major driver of growth for social commerce as the capabilities expand and improve.
For marketers that are ready to dip their toes in the livestreaming waters, here’s how to incorporate the practice into social commerce strategies today:
JUL 1, 2021
Livestreaming was an existing trend that gained newfound relevance during the pandemic. Over the past few months, nearly all of the major US social networks have expanded their services and introduced new livestreaming opportunities, many of which are aimed at boosting commerce on the platforms.
JUL 21, 2021
Given the close ties between livestreaming and commerce, and between Stories and both of those activities, it won’t be surprising if Instagram finds other ways to embed livestreaming into Stories, or if it launches the ability to make a purchase from a Story without ever leaving Instagram.
OCT 6, 2021
FEB 3, 2021
JUN 28, 2021
And the latest hot trend in social commerce in the US—livestream shopping—is also a page directly out of China’s playbook. Trend in Focus: Livestreaming Commerce. Livestreaming was an existing trend that gained newfound relevance during the pandemic.
JUL 9, 2021
China continues to lead the world in all things ecommerce, including innovation. Social commerce livestreaming is just one of many new stories for 2021 and beyond.
SEP 27, 2021
Virtual influencers, such as Ling and Ayayi, have garnered millions of followers on social media in China, while endorsing real brands and selling real products on livestream commerce sessions. Aurora Mobile, a mobile developer service provider, recently launched a product that let Roblox gamers send in-game messages that show up on mobile phones as text messages.
OCT 11, 2021
But young consumers in China want to indulge themselves in information, and this is where livestreaming commerce can fill that void. To deliver freshness, companies are forming direct relationships with local farms—and innovating in cold-chain efficiency. Farmers are livestreaming on short-video platforms, such as Kuaishou, to engage with and sell to consumers directly.
JUL 26, 2021
Marketer Takeaway: Livestreaming is poised to be a major driver of social commerce growth, but it’s still in its early days in the US. Brands that are ready to experiment in the livestreaming commerce space should start with a curated selection of products and remember that it’s not only about sales: Livestreaming can also be an excellent brand awareness and customer engagement tool.
AUG 4, 2021
From shoppable content to livestreaming commerce, brands are increasingly tapping creators to help drive their social commerce goals. As influencers prove their ability to drive sales as well as brand awareness, we expect brands to invest more money into influencer marketing.
JUL 16, 2021
Article: Best practices for livestreaming commerce. Article: Social commerce surpasses $30 billion in the US.
JUL 12, 2021
A lengthier event also makes sense in the era of content-driven livestreaming commerce, given that a single livestream session could span hours. With short-video apps building out ecommerce functionalities of their own, brands had a wider array of platforms to sell on during 618. ByteDance reported that the number of brands selling on Douyin (TikTok’s sister app) almost tripled this year.
AUG 17, 2021
Retail social commerce is already a multibillion dollar industry in the US, having earned $26.97 billion in sales in 2020. That figure will more than double by 2023, when we predict retail social commerce earnings will hit $56.17 billion.
MAY 1, 2021
JAN 7, 2021
When adding in other types of livestreaming that CivicScience didn’t ask about (such as watching influencers or video game play), the percentage using livestreaming would likely be several notches higher.
MAR 16, 2021
“As more commerce-related features are added, such as shoppable posts or livestreaming commerce, the combination of short-form storytelling with the ability to convert on the spot [can be powerful],” Petersen of Weber Shandwick said. How Walmart Sourced Creator Partners for Its Shopping Livestream.
JUN 24, 2020
Live streaming commerce—a form of online shopping that is interactive and takes place in real time—is creating new and innovative ways for brands and retailers to connect with consumers. The format has gained wide popularity in China particularly.
SEP 23, 2021
The news: Livestreaming platform Twitch announced an agreement with the National Music Publishers’ Association (NMPA) on Wednesday in an attempt to alleviate the copyright issues it’s grappled with for the past year and a half.
OCT 7, 2021
On today's episode, we discuss which ad-supported video-on-demand (AVOD) services Americans are using, why they're using them, and if these types of viewers are different from those using subscription video-on-demand (SVOD). We then talk about what livestream TV could do to help users sign up at a faster clip, how SVOD players can reduce churn, and what to make of Disney+ considering an ad-supported tier. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
OCT 26, 2021
Faze Clan's public offering will be a proving ground for public creator economy companies: The organization started in 2010—before influencers and creators were the norm—and its market performance could foreshadow similar moves from newer companies.
SEP 23, 2021
YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like.
SEP 21, 2021
SEP 29, 2021
AUG 20, 2021
Livestream Shopping Catches On in the US. Popularized in China, livestream ecommerce combines QVC-like shopping, game shows, talk shows, and auctions with the ability to chat and purchase in real time. China’s livestream shopping market alone is bigger than every other country’s total ecommerce market—save two.