On today's episode, we discuss the most interesting takeaways from Amazon's Q3 earnings, why the online store's sales hit the brakes, and how Amazon's ad business is coming along. We then talk about Walmart testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” how new brick-and-mortar stores might look different, and Pinterest's new shoppable live series called Pinterest TV. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glove, the "great big Thanksgiving quiz," what doesn't exist in California, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV for Gen Z, Facebook testing giving more control of the newsfeed to users, the office of the future, how far away the average American adult lives from their mother, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

NTWRK pushes live shopping in the US: The livestream-centric mobile marketplace is competing with giants like Amazon and Facebook as US companies emulate China and struggle to succeed in the fledgeling livestreaming ecommerce space.

Live shopping is increasingly being used as an entry point to social commerce. Twitter has started testing a livestream shopping feature, while Pinterest recently launched Pinterest TV, which the company describes as “a series of live, original, and shoppable episodes featuring creators right on Pinterest.”.

On today's episode, we discuss how advertisers are adjusting as the pandemic eases in the US, whether Facebook Live Shopping can get off the ground, online shopping's deceleration, if faster delivery can really help retailers compete with Amazon, what to make of Snapchat's fourth-generation augmented reality glasses, and how much time we really have to enjoy life. Tune in to the discussion with eMarketer senior analyst Sara M. Watson, analyst Daniel Keyes, and analyst at Insider Intelligence Blake Droesch.

Live Shopping. Live shopping in the US remains a negligible contributor to mcommerce growth, but that could change in the future. Facebook Live Shopping is an early example in the US of the type of live shopping that’s already huge in China. For example, Taobao Live had nearly 8 million downloads in 2020 alone, according to App Annie.

Testing the social commerce waters: YouTube began beta-testing live shopping in February and has since hosted live shopping events featuring small businesses and sponsored influencer streams as social media platforms race to launch live shopping features ahead of the holiday shopping rush. Live shopping and other social commerce features are major drivers of revenue in eastern markets.

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Although China often adopts mobile trends ahead of the US, the retail industries in the two countries are different enough that there’s no guarantee that something like shopping videos in the US will take off in the same way they have in China. The big shoppable video platforms in China, such as Taobao Live and JD Live, are parts of giant ecommerce companies situated within super-apps.

Live shopping: One of the biggest developments for livestreaming last year was the emergence of live shopping on Facebook, Instagram, and TikTok, joining ecommerce platforms like Amazon and NTWRK that have also made moves into live shopping. On social networks, these features are part of a larger push toward social commerce, a trend that has been accelerated in the US by the pandemic.

YouTube TV and Hulu + Live TV receive about three-fourths of total vMVPD subscription revenues. These services have heavily marketed themselves around live sports and leaned on their experience with digital video advertising. OTT subscription revenues will still grow this year but not as much as they did during 2020 stay-at-home orders.

On today's episode, we discuss Twitter's "Super Follows" and "Communities" features, what annoys online shoppers, whether a foldable iPhone is coming, if Paramount+ can fit into people's media diets, Instagram's new Live Rooms offering, where to find a true wonder of the world, and more. Tune in to listen to the discussion with eMarketer principal analysts Jillian Ryan and Yoram Wurmser, and analyst at Insider Intelligence Blake Droesch.

Social commerce accelerated in the US in 2020 amid the pandemic-driven ecommerce boom as key platforms advanced their shopping and checkout capabilities.

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss what shopping will look like next year: How quickly shoppers will return to stores, which brick-and-mortar stores will be left, and what the most popular payment methods will be. They then talk about consumers losing patience with Peloton, what shoppers want from returns experiences, and Facebook's new live in-app shopping feature.

The social platforms have had no trouble getting brands to buy in to their live shopping ambitions—Facebook’s “Live Shopping Fridays,” for example, boasts many big-name brands from Sephora to Abercrombie & Fitch. The networks’ enthusiasm for live shopping comes directly from China, where livestream shopping is already big business for brands.

eMarketer principal analyst at Insider Intelligence Debra Aho Williamson discusses TikTok's future: Can it keep operating in the US? If so, what will user growth and engagement look like going forward? She then talks about marketers' attitudes toward influencer marketing, major social media trends of 2021, and the prospects of live shopping on social media in the US.