Audio
| JUN 10, 2022
On today's episode, we discuss how inflation is changing consumer behavior, whether 15-minute delivery is too good to be true, the potential of Apple's realityOS, how much of the information shoppers give retailers is false, the ceiling to spending time on TikTok, an unpopular opinion about buying things from TV ads, pets' roles in Americans' lives, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.
Chart
| APR 21, 2022
Report
| JUN 8, 2021
The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.
Audio
| JUN 2, 2022
On today's episode, we discuss what it would be like to live in the metaverse, where you'd likely hang out, what you could and couldn't do, and who you would be. "In Other News," we talk about how to rein in retail returns and why Nordstrom is doing really well as of late. Tune in to the discussion with our analyst Andrew Lipsman.
Chart
| JAN 14, 2022
Article
| MAR 9, 2022
Amazon’s Amp looks to differentiate itself in the crowded live audio field: Mobile app lets users play DJ and leverage retail giant’s mighty song catalog.
Audio
| NOV 16, 2021
On today's episode, we discuss the most interesting takeaways from Amazon's Q3 earnings, why the online store's sales hit the brakes, and how Amazon's ad business is coming along. We then talk about Walmart testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” how new brick-and-mortar stores might look different, and Pinterest's new shoppable live series called Pinterest TV. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
Article
| JAN 27, 2022
Conversational AI is becoming more integrated into consumers’ lives every year, as tech like retail bots and virtual agents continue to improve the customer experience.
Report
| MAR 30, 2022
Live Shopping: Merchants can now integrate their product catalogs from TikTok Shopping through dynamic links during a livestream. What to Expect for TikTok’s Commerce Offerings in 2022. More Live Shopping. In 2022, marketers can expect more livestream shopping opportunities.
Report
| APR 15, 2022
Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.
Report
| JUN 22, 2022
YouTube is doubling down on livestream shopping. It makes sense: YouTube was the top destination for viewing live video content, cited by 52% of US social video viewers ages 16 and older, according to the Censuswide and TheSoul Publishing survey.
Article
| MAR 11, 2022
Twitter expands social commerce offerings to catch up with competitors: The social media platform won’t be a shopping destination anytime soon, but that won’t stop it from experimenting.
Chart
| MAY 3, 2022
Article
| MAR 31, 2022
Chart
| APR 11, 2022
Article
| MAR 1, 2022
Digital habits were supercharged through the pandemic. For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on. And younger, more digital generations appear to be quite picky.
Chart
| MAR 31, 2022
Chart
| MAR 29, 2022
Report
| AUG 4, 2021
Live Shopping. Live shopping in the US remains a negligible contributor to mcommerce growth, but that could change in the future. Facebook Live Shopping is an early example in the US of the type of live shopping that’s already huge in China. For example, Taobao Live had nearly 8 million downloads in 2020 alone, according to App Annie.
Audio
| DEC 10, 2021
On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV for Gen Z, Facebook testing giving more control of the newsfeed to users, the office of the future, how far away the average American adult lives from their mother, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
Chart
| MAR 23, 2022
Chart
| MAR 23, 2022
Chart
| MAR 9, 2022
Audio
| NOV 23, 2021
On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glove, the "great big Thanksgiving quiz," what doesn't exist in California, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
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| FEB 23, 2022