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| MAR 15, 2022
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| APR 21, 2022
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| APR 29, 2022
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| MAR 15, 2022
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| MAR 15, 2022
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| MAR 15, 2022
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| APR 26, 2022
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| APR 26, 2022
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| APR 25, 2022
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| APR 29, 2022
Report
| JAN 18, 2022
TikTok is now the third largest social network in the US, ahead of Snapchat and Pinterest. Facebook won’t be able to stop the teen exodus, Instagram’s user base is growing older, and Twitter will start losing users.
Report
| DEC 14, 2021
Ad relevancy may not be enough to move the needle for those who aren’t already active social commerce users. In that situation, advertisers may need to focus more heavily on other trust areas, like privacy or safety. Appendix: Demographic Breakouts. Here is additional insight on social commerce usage by age, generation, gender, income, and race/ethnicity.
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| MAR 23, 2022
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| MAR 23, 2022
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| MAR 23, 2022
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| MAR 23, 2022
Report
| OCT 25, 2021
Our respondents were least likely to believe that Pinterest and LinkedIn showed them deceptive content, well below the levels of Facebook, Twitter, and YouTube. Around half of LinkedIn users and Pinterest users said they don’t believe they’re likely to see deceptive content on those platforms.
Audio
| FEB 3, 2022
On today's episode, we discuss what the next, most important initiatives will be for TikTok. We then talk about what YouTube plans to do with its short-form video format "Shorts" and whether LinkedIn's audio events will work out. Tune in to the discussion with our analyst Debra Aho Williamson.
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| FEB 10, 2022
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| FEB 1, 2022
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| FEB 1, 2022
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| JAN 29, 2022
Report
| JUN 1, 2021
Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.
Article
| DEC 3, 2021
Report
| MAY 12, 2021
LinkedIn: In March 2021, LinkedIn launched “Creator Mode,” a new setting that that allows users to select hashtags related to the content they post most about on the platform, so that LinkedIn can share them with interested audiences. It also replaces the “Connect” button at the top of user profiles with “Follow” to help creators grow audiences.