Our respondents were least likely to believe that Pinterest and LinkedIn showed them deceptive content, well below the levels of Facebook, Twitter, and YouTube. Around half of LinkedInusers and Pinterest users said they don’t believe they’re likely to see deceptive content on those platforms.
Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.
LinkedIn: In March 2021, LinkedIn launched “Creator Mode,” a new setting that that allows users to select hashtags related to the content they post most about on the platform, so that LinkedIn can share them with interested audiences. It also replaces the “Connect” button at the top of user profiles with “Follow” to help creators grow audiences.
Lurie contends that Pinterest has approached this feature somewhat differently because sharing product content is native to the experience—users are already doing that work on behalf of brands. Product catalog upload lets retailers connect critical product information to the content being shared to tighten the shopping experience for users.