MAR 22, 2022
Growth in 2021 was driven by strong years from TikTok, Twitter, Snapchat, and LinkedIn. Meanwhile, weaker performances by Facebook and Pinterest tempered growth, as they struggled to hold onto 2020's growth. What's driving growth? Social commerce: Facebook and Pinterest's engagement would likely have declined faster without retail functionality.
Performance Metrics |
MAY 5, 2020
JAN 11, 2022
Instagram Stories has its share of copycats, even if some were short lived, like Twitter Fleets and LinkedIn Stories. Additional spaces also include premium content havens like Facebook Watch and, most recently, a rush of social livestreaming destinations, notably including Pinterest TV.
FEB 3, 2021
Pinterest also scored well on ad experience (4.70), just behind LinkedIn (4.80). It’s not surprising that Instagram and Pinterest are the platforms where social commerce first began to flourish—their contextual relevance for shopping made them more hospitable environments for social ads.
FEB 22, 2022
Third-party data is still the bulk of many smaller platforms’ and mobile app publishers’ business—as well as Big Tech platforms with audience networks like Meta, Snap, and LinkedIn. Some players are looking for ways to replicate pre-ATT results. LinkedIn is testing the use of artificial intelligence (AI) to measure conversions.
MAY 20, 2020
APR 17, 2020
JAN 28, 2020
DEC 6, 2021
LinkedIn last week rolled out a new “Group Identity for B2B” targeting option. It categorizes users into segments, allowing advertisers to "reach intended audiences across channels, like the LinkedIn Audience Network, without the need for individual-level tracking across sites," per a company blog post.
OCT 25, 2021
Compared with 2020, female users were more likely to agree or strongly agree that they feel safe participating on LinkedIn and Reddit. LinkedIn’s improved performance among female users is particularly noteworthy.
MAR 11, 2022
Learn about the new Amazon Style store, podcasts on Twitter and LinkedIn, advertising at the NBA All-Star Game, who America’s truckers are, and more. Tune in to the discussion with our analysts Peter Vahle and Blake Droesch and director of forecasting Oscar Orozco.
FEB 25, 2022
On today's episode, we discuss whether Donald Trump's new "Truth Social" platform can make some noise, Facebook rebranding the News Feed, whether LinkedIn is the best social network, Uber and Lyft's rebound, how Apple changed Facebook, an unpopular opinion about Disney, where Valentine's Day came from, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Peter Vahle.
JUN 16, 2022
LinkedIn users, user share, and user penetration by race and ethnicity. TikTok users, user share, and user penetration by race and ethnicity. Time spent on Reddit. The growth rates for social video time are remarkable. In 2017, around 23% of all social network time was spent with video. This jumped to almost 40% in 2020. By 2024, 56.5% of all social network time will be spent watching video.
FEB 4, 2020
We estimate that slightly more than half of marketers (50.3%) will use LinkedIn for marketing and advertising purposes by 2021. This year, 49.6% of companies with 100+ employees will use the professional social media platform.
JAN 30, 2020
With a wealth of first-party professional audience data, LinkedIn is sitting on a valuable asset. This report explains how marketers and advertisers can best use LinkedIn’s tools to reach and engage users on the social network.
JUN 1, 2021
No. 8: Pandemic-Driven Pivots Bring New Growth to LinkedIn and Pinterest. LinkedIn and Pinterest may not have much in common when it comes to their use cases, but what they did have in common in 2020 was their ability to pivot during the pandemic to find new ways to grow.
MAY 27, 2021
By contrast, the shares of respondents who reported using Instagram, Twitter, and LinkedIn daily increased over the same period. Key Takeaways. Time spent with total media has surged due to the pandemic. More time at home led to greater consumption of most forms of media. Digital media in particular saw gains and now claims a greater share of overall media time.
SEP 14, 2020
LinkedIn is a fixture for professionals in Canada, as it is in other markets. B2B brands have taken notice and have doubled down with organic and paid promotion to engage a Canadian audience on the platform.
JUL 21, 2021
Among US clients of performance marketing firm Tinuiti, ad spending on Instagram Stories placements grew significantly in 2019 but plateaued at roughly 23% of total Instagram spending throughout last year, according to the agency’s Q4 2020 “Facebook Ads Benchmark Report.”.
JUN 2, 2020
(We don’t break out other properties such as Twitter, LinkedIn or TikTok.) But time spent will start declining again in 2021 as the pandemic boost wears off. How did the pandemic affect US mobile messaging usage?
FEB 10, 2020
eMarketer principal analyst Debra Aho Williamson discusses Twitter's and Snapchat's Q4 2019 performances. She then talks about how much money Instagram supposedly makes Facebook and the seriousness of the big tech antitrust investigations.
JAN 10, 2022
His LinkedIn profile notes that he “led the transition for all Macs to Apple Silicon,” namely the M1 SoC and the T2 security chip. Intel seems to have Apple in its sights. The company recently unveiled a new 12th-generation Core i9 mobile processor, which it claims is faster than Apple’s M1 Max chip.
APR 29, 2020
Elsewhere in the socialsphere, LinkedIn is likely to see a gain in time spent as people who have lost jobs turn to the platform in their efforts to find new ones. As is true of social networks, mobile messaging apps are getting more usage from consumers eager to keep in touch with people they can’t see face-to-face.
JAN 18, 2022
US LinkedIn Users. US Pinterest Users. US Reddit Users. US Snapchat Users. US TikTok Users. Read Next.
FEB 19, 2020
The measurability of digital media has led to a laser focus among many marketers on performance—often based on short-term results at the expense of longer-term goals like brand-building. Danielle DeLauro, executive vice president at the VAB, joins eMarketer principal analyst and host Nicole Perrin to discuss why that's a mistake and why marketers must not forget the importance of branding.