Third-party data is still the bulk of many smaller platforms’ and mobile app publishers’ business—as well as Big Tech platforms with audience networks like Meta, Snap, and LinkedIn. Some players are looking for ways to replicate pre-ATT results. LinkedIn is testing the use of artificial intelligence (AI) to measure conversions.

US LinkedIn Users. US Pinterest Users. US Reddit Users. US Snapchat Users. US TikTok Users. Read Next.

Instagram Stories has its share of copycats, even if some were short lived, like Twitter Fleets and LinkedIn Stories. Additional spaces also include premium content havens like Facebook Watch and, most recently, a rush of social livestreaming destinations, notably including Pinterest TV.

The platform where users felt most confident purchasing, based on the combination of those who agreed or strongly agreed, was LinkedIn, which ranked first overall in our “US Digital Trust Survey.” LinkedIn hasn’t made many moves in social commerce yet, but we believe users’ overall trust in the platform helps them feel more comfortable with the idea of purchasing there.

Even for the top-performing platform, LinkedIn. Less than half (46%) of users said they either agreed or strongly agreed that LinkedIn protected their privacy and data. Among Facebook users, just 27% expressed this level of confidence.

On today's episode, we discuss what the next, most important initiatives will be for TikTok. We then talk about what YouTube plans to do with its short-form video format "Shorts" and whether LinkedIn's audio events will work out. Tune in to the discussion with our analyst Debra Aho Williamson.

LinkedIn had a very strong 2020, during which its total ad revenues grew 31.3%, driven by its Marketing Solutions as B2Bs focused on targeting audiences working from home.

Penry Price, vice president of marketing solutions at LinkedIn, speaks with eMarketer vice president of business development Marissa Coslov about LinkedIn’s response to the coronavirus pandemic, including ramped-up support for customers who are pivoting their marketing campaigns.

LinkedIn last week rolled out a new “Group Identity for B2B” targeting option. It categorizes users into segments, allowing advertisers to "reach intended audiences across channels, like the LinkedIn Audience Network, without the need for individual-level tracking across sites," per a company blog post.

We estimate that slightly more than half of marketers (50.3%) will use LinkedIn for marketing and advertising purposes by 2021. This year, 49.6% of companies with 100+ employees will use the professional social media platform.

LinkedIn: In March 2021, LinkedIn launched “Creator Mode,” a new setting that that allows users to select hashtags related to the content they post most about on the platform, so that LinkedIn can share them with interested audiences. It also replaces the “Connect” button at the top of user profiles with “Follow” to help creators grow audiences.