LinkedIn is a fixture for professionals in Canada, as it is in other markets. B2B brands have taken notice and have doubled down with organic and paid promotion to engage a Canadian audience on the platform.

LinkedIn is the modern professional’s digital Rolodex. Since launching in 2003, it has afforded its users professional network continuity in an era of fluid career movement. In fact, it’s LinkedIn that has helped facilitate greater career mobility from company to company, and even industry to industry.

LinkedIn. Our Take: LinkedIn Stories give users a way to show an unpolished, less “businessy” side of themselves, an angle that resonates with the current trend toward authenticity in marketing. But few businesses or individual users seem to have taken to LinkedIn Stories, leaving few opportunities for ads to show up thus far. September 2020: Launched Stories in the US and Canada.

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

Industry Voices: Marketing in uncertain times with Canada Goose. Industry Voices: Marketing in uncertain times with honeygrow. Industry Voices: Marketing in uncertain times with Love Beauty and Planet. Industry Voices: Marketing in Uncertain Times with Twitch. Industry Voices: Marketing in Uncertain Times with Lyft. Industry Voices: Marketing in Uncertain Times with Drizly.

Industry Voices: Marketing in uncertain times with Canada Goose. Industry Voices: Marketing in uncertain times with The North Face. Industry Voices: Marketing in uncertain times with Love Beauty and Planet. Industry Voices: Marketing in Uncertain Times with Twitch. Industry Voices: Marketing in Uncertain Times with Lyft. Industry Voices: Marketing in Uncertain Times with Drizly.

This report will take a look at the key digital habits and personas across age groups in Canada.

But countries like the US and Canada have surged toward digital in recent years. In 2018, less than half of US ad spending went to digital, but that figure will reach 66.9% this year. In Canada, the pattern is similar. Both markets are poised to climb the rankings. By 2025, more than three-quarters of US ad dollars will go toward digital. In China, the figure will be just past 85% at that point.

Its March 2021 study of TikTok users in the US, Canada, and six other countries found that 35% were spending less time watching TV or other video content once they started using TikTok. These trends started at least two years ago.

Results are based on public Stories posted over the previous 30 to 90 days and are available in the US, Canada, UK, and Australia. Marketer Takeaway: Think of it as Google Trends meets TikTok hashtag search that brands can use to inform marketing strategy.

Penny Brook, CMO of Canada Goose, speaks with eMarketer vice president of business development Marissa Coslov about looking to its brand ambassadors to provide inspirational content to consumers amid lockdowns, inviting local artists to exhibit in storefront windows, and more.

No. 8: Pandemic-Driven Pivots Bring New Growth to LinkedIn and Pinterest. LinkedIn and Pinterest may not have much in common when it comes to their use cases, but what they did have in common in 2020 was their ability to pivot during the pandemic to find new ways to grow.

Facebook added 5 million DAUs and the same number of MAUs in the US and Canada in Q1, its largest gain in the region in at least 2 years. It now has 253 million MAUs and 195 million DAUs, with the DAU/MAU ratio at 77%. Pinterest:.

LinkedIn. We have slightly increased our forecast for LinkedIn’s US net ad revenues to $1.70 billion in 2020, from the previous $1.67 billion. “LinkedIn is very trendy right now,” Gupta said. “It has very good engagement. It’s not overrun with low-quality ads.”.

Among B2B companies in Canada and the US with strong ROI, 50% said they planned to invest more into ABM ads, the fourth-highest response behind direct mail (64%), content (55%) and target account selection (52%).