In one example, highlighted by the Instagram account Celeb Spellcheck, a former contestant on the Australian version of “The Bachelor” placed a #ad disclosure behind her screen name in a Story promoting a lingerie brand, obscuring the visibility of the disclosure.

Next month, Skims will drop a capsule collection in partnership with Fendi that will include shapewear, lingerie, swimwear, and outerwear, per WWD. $100,000: The amount shapewear company Shapermint spends per day on Facebook advertising in 2021, per Forbes.

Why it’s worth watching: Lingerie competitors like American Eagle’s Aerie and ThirdLove may have thought the industry titan was down for the count, but if anything, there are signs that Victoria’s Secret may be resurgent.

Amazon later experimented with shoppable video for products featured in Rihanna’s Savage X Fenty lingerie fashion show on Prime Video in October 2020. The ecommerce giant has also leaned into Amazon Live, a livestreaming commerce feed that functions as its own version of QVC or HSN.