Article
| MAY 2, 2022
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| MAY 2, 2022
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| MAY 1, 2022
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| MAY 1, 2022
Article
| MAY 23, 2022
Much of the money exiting linear TV won’t go very far, partly because many Americans are shifting their behavior from one content source to another while using the same device.
Report
| MAY 18, 2022
Following a banner year, US ad spending in 2022 will be shaped by three key trends: Linear TV crossing the Rubicon, a billionaires’ club emerging in connected TV (CTV), and ecommerce ad spending enriching Google, Amazon, and a crop of newcomers in search and retail media.
Article
| MAY 6, 2022
While TV investments have remained resilient, YouTube is looking to drive viewership in a unique, consumer-first way. In this Q&A, Google's Brian Albert, managing director, shares why linear TV is largely going to revolve around live sports and news and connected TV is going to be the main topic in every Upfronts negotiation this year.
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| APR 20, 2022
Article
| APR 12, 2022
US spending on linear TV ads will peak this year at $68.35 billion, up from $65.66 billion in 2021. This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.
Article
| FEB 11, 2022
Disney pivots to a streaming-first strategy: Strong subscriber growth and theme park revenues helped the entertainment company overcome higher expenses and flatlining revenues from linear television.
Report
| AUG 19, 2021
Although a growing percentage of ad spending around TV content is happening through addressable, programmatic, and connected TV channels, making advertising more accountable, holistic campaign metrics that cut across the linear and digital domains remain elusive.
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| FEB 23, 2022
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| FEB 22, 2022
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| FEB 22, 2022
Audio
| JAN 10, 2022
On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Article
| DEC 1, 2021
In a recent survey, 58% of marketers said they’ve shifted budget from linear TV efforts to CTV, illustrating how marketing strategy and spending are changing to accommodate this burgeoning channel.
Article
| NOV 23, 2021
Nielsen makes big changes to how it measures TV audiences: Following loss of accreditation, the company’s revamp aims to make it simpler for advertisers to compare linear and digital performance.
Article
| APR 13, 2022
As these brands scale their efforts across streaming and linear TV, they are consequently reaping rewards across their core key performance indicators (KPIs). And they haven’t had to make any concessions in how they track their dollars against outcomes. The lesson is clear: If you’re a growing brand, you must consider adding TV to your marketing mix.
Article
| APR 20, 2022
Despite the stagnation of the traditional TV market, US TV screen advertising will grow by over $14 billion in the next four years. Viewing patterns are shifting toward digital as more Americans continue to cut the cord and move to connected TVs and streaming services.
Forecasts
| APR 29, 2022
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| APR 29, 2022
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| MAR 15, 2022
Article
| APR 18, 2022
Amazon’s IMDb TV rebrands to Freevee as ad-supported video gains fans: The name change will highlight the service’s value and may help it better compete with Hulu.
Forecasts
| MAR 15, 2022
Forecasts
| FEB 10, 2022