Any buoyancy in ad spending seems to be driven by the IoT (Internet of Things). Within categories where ad spending was most drastically cut, digital-centric products and services were the catalyst for some firms increasing TV ad dollars.

MediaRadar found that video game titles had increased their overall ad spending by 60% between January 2020 and April 2020, while overall ad spending by mobile games was up 80% over the same period. Game console makers are not included in our definition of media and entertainment (but rather part of the computing products and consumer electronics industry).

The only pay TV category with growing subscription revenues is the virtual multichannel video programming distributor (vMVPD) category. Also called skinny bundles, linear OTT, and virtual cable, vMVPDs are merely streaming products that digitally deliver linear TV programming as it’s aired. vMVPD subscription revenues will be $9.08 billion in 2021 and grow to $11.01 billion by the end of 2022.

Linear TV: Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Multichannel video programming distributor (MVPD): A service provider that delivers TV programming over cable, satellite, or wireline or wireless networks.

On today's episode, we discuss whether sports are the key to moving viewers from TVs to streaming platforms, if online audiences can ever rival TV viewership, and whether people will want to watch user-generated or professionally made content online. We then talk about the most interesting part of The Walt Disney Co.'s streaming endeavors, how HBO Max stacks up so far, and how this second year of virtual upfronts might be different. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Increased political ad spending contributed to a banner year for connected TV.

As the pandemic drove consumers to move their spending online in 2020, Amazon benefitted in a big way. But it wasn’t just its ecommerce business that grew by double digits. Its advertising business grew by 52.5% last year, pushing Amazon’s share of the US digital ad market past 10% for the first time. This has only strengthened its position as the No. 3 ad publisher in the US.

On today's episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam.

On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

On today's episode, we discuss what an out-of-home (OOH) advertising comeback will look like and which areas are driving growth. We also examine how OOH movie theater advertising could recover, the significance of March Madness's return, when people will want to attend sporting events again, and replacing "primetime" with something more personal. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and senior analyst at Insider Intelligence Ross Benes.

The media and entertainment industries have traditionally made up a small fraction of the US digital ad market, and we expect their shares to remain flat or diminish through 2021. This partly has to do with traditional media conglomerates tightening their belts; their own ad revenues will continue to decline as ad dollars shift away from print and TV and toward the digital duopolies.

Amazon’s ecommerce channel ad revenues will amount to just over three-quarters of the market this year, and we expect its share to grow slightly faster than ecommerce ad spending overall in the next two years. The No. 2 ad seller in this market is Walmart, which we estimate will net 4.9% of ecommerce ad spending in the US this year.

YouTube TV is YouTube’s virtual multichannel video programming distributor (vMVPD) subscription service (similar to Dish Network’s Sling TV or Hulu + Live TV), which offers a bundle of live linear network channels and integrated, ad-supported access to YouTube and YouTube Originals.