Marketers within the insurance industry will zero in on how to best utilize digital ad budgets, as spending growth settles at more modest levels.

Global insurers have been rocked by large, unexpected payouts and falling revenues amid the coronavirus pandemic. Yet, P&C and life insurers in leading markets will still increase their tech spend and accelerate their digital transformations in the next several years to enhance the online user experience.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle’s Brett McTammany, vice president of marketing technology, delivery lead insurance, Amazon Web Services’ Kevin Wall, solutions architect, and AAA Life Insurance’s Jennifer Hart, vice president of direct marketing, and Rafael Mejia, director of analytics and data management. They shared AAA Life’s data modernization story and the business case for adopting a cloud-first data marketing platform.

A challenging market environment is complicating insurance CMOs’ already expanding role. Honing strategies that meet evolving consumer expectations can help CMOs maximize customer lifetime value and deliver profitable growth.

With the $70 million raise, the insurtech will further gamify the industry, and a recent uptick in online searches for life insurance and a need for better employee benefits can increase growth.

The Chinese insurance marketplace uses AI to match consumers with suitable coverage options—and its digital-first solution can help bridge China’s insurance gap, especially since the life and health insurance market is set to grow.

Hear how Gerber Life Insurance successfully activated a data lake and what they gained. Presenters:. Wally Badalamenti, PMP, is senior manager, data, analytics, and innovation at Gerber Life Insurance. Wally is an advocate for life insurance and a champion of data-driven marketing.

When shopping for life insurance, one-third of Gen Z preferred a phone call with an insurance rep, and 30.4% preferred an in-person meeting with a broker or financial advisor. This compared with just 24.6% who preferred emailed information, 18.3% who chose an insurer’s mobile app, and 18.0% who wanted a digital chat session, according to PYMNTS.

Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.

Heavy buyers of baby gear, for example, could be attractive audiences for life insurance and SUV brands. Key Takeaways. Retail media is the next big wave in digital advertising. Ecommerce channel advertising will be among the fastest-growing segments of digital advertising, accounting for 1 in 8 digital ad dollars this year.