Apple is taking a stand against anti-LGBTQ+ policies: the tech giant is taking a stance popular with its employees—and an increasing number of consumers.

Gen Zers are more likely than older generations to identify as LGBT and to know and be accepting of LGBT individuals. Among Gen Z adults (ages 19 to 24), 15.9% identified as part of the LGBT community (Gallup). Among those who identified as LGBT, 11.5% identified as bisexual, 2.1% identified as gay, 1.4% identified as lesbian, and 1.8% identified as transgender (Gallup).

Rowling’s anti-trans stances have affected the marketing of some Wizarding World projects: The upcoming video game Hogwarts Legacy carefully distanced itself from Rowling after discussion of boycotts swirled on social media. All these controversies have created a branding crisis for the Wizarding World not unlike the one Disney is facing in Florida over the “Don’t Say Gay” bill.

Many of those laid off from Tudum were queer or non-white employees, prompting jokes and accusations of discrimination. Meanwhile, some tech companies are desperate to prevent resignations. In a plan to retain talent and compete with Amazon, Microsoft has promised to bump up employee compensation.

Disney’s recent controversy surrounding Florida’s “Don’t Say Gay” bill has also spooked companies about the potential consequences—internally and politically—of taking stances on hot-button issues. Public relations firm Zeno, whose clients include many large brands and companies such as Starbucks, Coca-Cola, and Netflix, has encouraged companies to avoid taking a stance, per newsletter Poplar Info.

Many of those laid off from Tudum were queer or non-white employees, prompting jokes and accusations of discrimination. One former Tudum employee said he was mistakenly re-offered a job only to be notified the offer was intended for someone else with the same first name. Netflix has also struggled to produce originals that make a splash with viewers or can be rolled out into franchises.

Daylight is geared toward the LGBTQ+ community. Kinley and Greenwood serve Black Americans. Deloitte concludes that as consumers continue to seek out products and services that better reflect their identity and affinities, incumbent banks risk losing up to 10% of market share to the flourishing affinity market if they don't take proactive steps to seriously serve underrepresented groups.

Her remarks didn’t jibe well with Levi's corporate brand, which is known for being progressive on topics such as LGBT rights, immigration, gun control, and voting rights.

Segment-specific financial providers, such as Daylight, which targets LGBTQ+ consumers, are expected to proliferate next year. We also foresee mainstream providers finding new ways to deliver tailored experiences to ever narrower slices of their customer bases. Banking:. We’re especially watching for providers to target the 1.7 billion global unbanked adults.

Segment-specific financial providers, such as Daylight, which targets LGBT consumers, will proliferate next year. Mainstream providers will find new ways to deliver tailored experiences to narrower slices of their customer bases. We’re especially watching for providers to target the 1.7 billion unbanked adults worldwide.

Today’s sociopolitical events have lit a fire under brands to address social injustice and diversity, equity, and inclusion (DEI) in deeper ways than they have in the past. Companies are using marketing and advertising to respond to and support discussions about systemic racism and the Black Lives Matter protests, the fight for LGBTQ rights, the #MeToo movement, the COVID-19 pandemic, and issues of immigration reform, to name a few.

eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst at Insider Intelligence Blake Droesch discuss whether TikTok will get banned or bought by someone (like Microsoft), Australia making big tech pay for media, "Prime Gaming," digital revenues exceed print at The New York Times, appealing to the LGBTQ+ community in ads, who gave America it’s most popular chocolate and more.

Brands in Latin America are striving to be more inclusive, especially of groups who have been historically underrepresented, excluded, and stereotypically portrayed in advertising.

By conservative estimates, LGBTQ+ individuals make up approximately 4.5% of the US population, but account for 8%— approximately $1 trillion—of the country’s disposable income, according to a 2020 report from Kearney.

For example, in our look ahead for 2022 banking developments, we pointed out the examples of niche financial institutions, like Daylight, which specifically targets LGBT customers, and incumbents offering AI-powered interactive services, like Bank of America’s Erica.

The emergence of niche FIs like Daylight, which caters to LGBT customers. Incumbents operating AI-powered services to give bespoke experiences to their customers. Examples include Bank of America’s Erica and Chase’s Digital Assistant. Unmet demand among the aspiring affluent consumer demographic.

Facebook and Google announced they were funding two trans-Pacific cables connecting the US West Coast to Singapore and Indonesia. Amazon and Meta contractor Edge Cable Holdings USA applied to operate a submarine cable linking the Philippines to California, after China Mobile (CMI) bowed out of the project.