Gen Zers are more likely than older generations to identify as LGBT and to know and be accepting of LGBT individuals. Among Gen Z adults (ages 19 to 24), 15.9% identified as part of the LGBT community (Gallup). Among those who identified as LGBT, 11.5% identified as bisexual, 2.1% identified as gay, 1.4% identified as lesbian, and 1.8% identified as transgender (Gallup).

Brands in Latin America are striving to be more inclusive, especially of groups who have been historically underrepresented, excluded, and stereotypically portrayed in advertising.

The emergence of niche FIs like Daylight, which caters to LGBT customers. Incumbents operating AI-powered services to give bespoke experiences to their customers. Examples include Bank of America’s Erica and Chase’s Digital Assistant. Unmet demand among the aspiring affluent consumer demographic.

For example, in our look ahead for 2022 banking developments, we pointed out the examples of niche financial institutions, like Daylight, which specifically targets LGBT customers, and incumbents offering AI-powered interactive services, like Bank of America’s Erica.

Facebook and Google announced they were funding two trans-Pacific cables connecting the US West Coast to Singapore and Indonesia. Amazon and Meta contractor Edge Cable Holdings USA applied to operate a submarine cable linking the Philippines to California, after China Mobile (CMI) bowed out of the project.

Segment-specific financial providers, such as Daylight, which targets LGBTQ+ consumers, are expected to proliferate next year. We also foresee mainstream providers finding new ways to deliver tailored experiences to ever narrower slices of their customer bases. Banking:. We’re especially watching for providers to target the 1.7 billion global unbanked adults.

Segment-specific financial providers, such as Daylight, which targets LGBT consumers, will proliferate next year. Mainstream providers will find new ways to deliver tailored experiences to narrower slices of their customer bases. We’re especially watching for providers to target the 1.7 billion unbanked adults worldwide.

Today’s sociopolitical events have lit a fire under brands to address social injustice and diversity, equity, and inclusion (DEI) in deeper ways than they have in the past. Companies are using marketing and advertising to respond to and support discussions about systemic racism and the Black Lives Matter protests, the fight for LGBTQ rights, the #MeToo movement, the COVID-19 pandemic, and issues of immigration reform, to name a few.

eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst at Insider Intelligence Blake Droesch discuss whether TikTok will get banned or bought by someone (like Microsoft), Australia making big tech pay for media, "Prime Gaming," digital revenues exceed print at The New York Times, appealing to the LGBTQ+ community in ads, who gave America it’s most popular chocolate and more.

By conservative estimates, LGBTQ+ individuals make up approximately 4.5% of the US population, but account for 8%— approximately $1 trillion—of the country’s disposable income, according to a 2020 report from Kearney.

It now includes Free the Work, a searchable collection of creative work by filmmakers who are female, trans-identifying, nonbinary, or from other underrepresented groups. The platform uses AI to connect its creators with potential clients.