By conservative estimates, LGBTQ+ individuals make up approximately 4.5% of the US population, but account for 8%— approximately $1 trillion—of the country’s disposable income, according to a 2020 report from Kearney.

Brands in Latin America are striving to be more inclusive, especially of groups who have been historically underrepresented, excluded, and stereotypically portrayed in advertising.

It now includes Free the Work, a searchable collection of creative work by filmmakers who are female, trans-identifying, nonbinary, or from other underrepresented groups. The platform uses AI to connect its creators with potential clients.

Article: LGBTQ+ consumers value brand support beyond Pride Month.

Today’s sociopolitical events have lit a fire under brands to address social injustice and diversity, equity, and inclusion (DEI) in deeper ways than they have in the past. Companies are using marketing and advertising to respond to and support discussions about systemic racism and the Black Lives Matter protests, the fight for LGBTQ rights, the #MeToo movement, the COVID-19 pandemic, and issues of immigration reform, to name a few.

Called “Bleep,” the gaming-focused software reportedly uses the AI processing power on Intel-powered PCs to remove content deemed harmful within categories including LGBTQ+ hate, aggression, misogyny, name-calling, racism and xenophobia, sexually explicit language, swearing, and white nationalism, per PC Mag.