OCT 18, 2021
Fidget toys, including Pop It, and Legos (which ranked among the top 30 search terms) will be in high demand in the toys category. Here is a rundown of what will drive performance for key holiday retail categories:. Consumer electronics’ surging demand will shift back to brick and mortar.
MAY 12, 2021
A 2019 survey by Lego and The Harris Poll, for example, found that being a YouTube star was the top career choice for US kids ages 8 to 12, cited by 29%. That was ahead of being a teacher (26%), an athlete (23%), a musician (19%), and even an astronaut (11%).
AUG 26, 2020
Lego Group: In 2019, the toy marketer created a Snapchat Lens that provided a retail-like experience, allowing users to “step into” a virtual pop-up store featuring Lego-inspired fashions with a link out to make a purchase. According to partner We Are Social, the campaign sent more than 250,000 shoppers to the Lego Wear website in 10 days.
JAN 13, 2020
When US kids and teens ages 4 to 14 were asked what they’re saving their money for, Lego topped the list, while dolls came in at No. 5. One category that has suffered in recent years is bicycles. Citing data from the Outdoor Industry Association, a May 2019 blog post by The NPD Group said kids’ participation in biking was down 19% since 2007.
OCT 21, 2019
Informed by over 60 interviews with CMOs, this report covers how the top marketing position has evolved in recent years, what that means for marketing teams and other departments, and analyzes what skills are needed to succeed in the role now and in the future.
DEC 9, 2019
MAY 11, 2020
Lego toys. Balloons. Sidewalk chalk. Diamond painting. That translated into advertising opportunities for sellers of products in those categories and dramatic increases in ad spending compared with the same period last year. Pacvue clients in the toys and games category saw average daily ad spending on Amazon skyrocket in late March.
JAN 13, 2020
When US 4-to-14s were asked to say what they’re saving their money for, Lego topped the list, while dolls came in at No. 5. One category that has suffered in recent years is bicycles. Citing data from the Outdoor Industry Association, a May 2019 blog post by The NPD Group said kids’ participation in biking was down 19% since 2007.
JUN 5, 2019
Specific social commerce promotions including special sneaker drops and limited-edition Lego-branded apparel for adults have also generated interest. Social Discovery and the Customer Journey. Social media has traditionally owned the top of the digital marketing funnel. With a massive, engaged daily audience and a lean-back environment, social is ideal for building brand awareness.