MAY 12, 2021
A 2019 survey by Lego and The Harris Poll, for example, found that being a YouTube star was the top career choice for US kids ages 8 to 12, cited by 29%. That was ahead of being a teacher (26%), an athlete (23%), a musician (19%), and even an astronaut (11%).
AUG 26, 2020
Lego Group: In 2019, the toy marketer created a Snapchat Lens that provided a retail-like experience, allowing users to “step into” a virtual pop-up store featuring Lego-inspired fashions with a link out to make a purchase. According to partner We Are Social, the campaign sent more than 250,000 shoppers to the Lego Wear website in 10 days.
OCT 21, 2019
Informed by over 60 interviews with CMOs, this report covers how the top marketing position has evolved in recent years, what that means for marketing teams and other departments, and analyzes what skills are needed to succeed in the role now and in the future.
JAN 13, 2020
When US kids and teens ages 4 to 14 were asked what they’re saving their money for, Lego topped the list, while dolls came in at No. 5. One category that has suffered in recent years is bicycles. Citing data from the Outdoor Industry Association, a May 2019 blog post by The NPD Group said kids’ participation in biking was down 19% since 2007.
DEC 9, 2019
MAY 11, 2020
Lego toys. Balloons. Sidewalk chalk. Diamond painting. That translated into advertising opportunities for sellers of products in those categories and dramatic increases in ad spending compared with the same period last year. Pacvue clients in the toys and games category saw average daily ad spending on Amazon skyrocket in late March.
JAN 13, 2020
When US 4-to-14s were asked to say what they’re saving their money for, Lego topped the list, while dolls came in at No. 5. One category that has suffered in recent years is bicycles. Citing data from the Outdoor Industry Association, a May 2019 blog post by The NPD Group said kids’ participation in biking was down 19% since 2007.
JAN 16, 2019
Hundreds of brands with millions of products use Salsify, including Coca Cola, 3M, L’Oreal, Lego, and GSK. Ezra Palmer is executive producer of multimedia at eMarketer. He moderates eMarketer Live’s Tech Talk Tuesday and Analyst webinar programs, and is a frequent guest on eMarketer’s Behind the Numbers podcast series.
MAR 26, 2019
LEGO Group. Merrill Lynch. Morning Consult. C.S. Mott Children’s Hospital. National Retail Federation. OpenX. Open Mind Strategy. Pew Research Center. RetailMeNot. Sallie Mae. Simmons Research. Smarty Pants. Student Loan Hero. US Department of Labor Bureau of Labor Statistics. YouGov. Zero to Three.
JUN 5, 2019
Specific social commerce promotions including special sneaker drops and limited-edition Lego-branded apparel for adults have also generated interest. Social Discovery and the Customer Journey. Social media has traditionally owned the top of the digital marketing funnel. With a massive, engaged daily audience and a lean-back environment, social is ideal for building brand awareness.