Geography

Asia-Pacific (2)
North America (10)
Worldwide (4)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
11 Results
Filter
Sort by: Relevance | Date
  • Article
     | 
    JUN 22, 2022

    For example, Lego will begin construction of a $1 billion carbon-neutral factory in Chesterfield County, Virginia, this fall to shrink its supply chain. Ikea India similarly plans to source more products locally, per Reuters. Others have shifted manufacturing beyond China.

  • Article
     | 
    FEB 1, 2022

    In May 2021, Snap partnered with Lego for the debut of “Connected Lenses,” which lets two people play AR games together virtually, such as building a Lego model. Meanwhile, the pandemic spurred an increase in brands creating virtual storefronts. Fashion and beauty brands like Dior, Lancome, and Nars have all built virtual flagships that users can explore using either VR headsets or their phones.

  • Article
     | 
    MAY 9, 2022

    This comes just weeks after Epic’s agreement with Lego to establish a family-friendly metaverse initiative. Agency opportunity: WPP sees metaverse initiatives as an opportunity to better service clients—and perhaps take more market share from its competitors. WPP created The Metaverse Foundry in February, which is focused on generating content for Web3 worlds.

  • Report
     | 
    JUN 10, 2022

    Others are working on new games altogether: Fortnite developer Epic Games has partnered with Lego to build a family-friendly metaverse for kids, though it’s unclear whether advertisers will have a place there. On the flip side, Meta’s Horizon Worlds presents an ad-friendly opportunity for now, as the game is only open to users ages 18 and older in the US and Canada.

  • Report
     | 
    APR 19, 2022

    In May 2021, Snap partnered with Lego for the debut of “Connected Lenses,” which lets two people play AR games together virtually, such as building a Lego model. Meanwhile, the pandemic spurred an increase in brands creating virtual storefronts. Fashion and beauty brands like Dior, Lancôme, and Nars have all built virtual flagships that users can explore using either VR headsets or their phones.

  • Report
     | 
    OCT 18, 2021

    Fidget toys, including Pop It, and Legos (which ranked among the top 30 search terms) will be in high demand in the toys category. Here is a rundown of what will drive performance for key holiday retail categories:. Consumer electronics’ surging demand will shift back to brick and mortar.

  • Article
     | 
    JAN 13, 2020

    When US kids and teens ages 4 to 14 were asked what they’re saving their money for, Lego topped the list, while dolls came in at No. 5. One category that has suffered in recent years is bicycles. Citing data from the Outdoor Industry Association, a May 2019 blog post by The NPD Group said kids’ participation in biking was down 19% since 2007.

  • Report
     | 
    MAY 12, 2021

    A 2019 survey by Lego and The Harris Poll, for example, found that being a YouTube star was the top career choice for US kids ages 8 to 12, cited by 29%. That was ahead of being a teacher (26%), an athlete (23%), a musician (19%), and even an astronaut (11%).

  • Article
     | 
    MAY 11, 2020

    Lego toys. Balloons. Sidewalk chalk. Diamond painting. That translated into advertising opportunities for sellers of products in those categories and dramatic increases in ad spending compared with the same period last year. Pacvue clients in the toys and games category saw average daily ad spending on Amazon skyrocket in late March.

  • Report
     | 
    AUG 26, 2020

    Lego Group: In 2019, the toy marketer created a Snapchat Lens that provided a retail-like experience, allowing users to “step into” a virtual pop-up store featuring Lego-inspired fashions with a link out to make a purchase. According to partner We Are Social, the campaign sent more than 250,000 shoppers to the Lego Wear website in 10 days.

  • Report
     | 
    JAN 13, 2020

    When US 4-to-14s were asked to say what they’re saving their money for, Lego topped the list, while dolls came in at No. 5. One category that has suffered in recent years is bicycles. Citing data from the Outdoor Industry Association, a May 2019 blog post by The NPD Group said kids’ participation in biking was down 19% since 2007.

Others also searched for