AUG 30, 2021
Whether they were selling toilet paper, snack foods, cleaning supplies, or laundry detergent, CPG companies needed to reach buyers on their mobile devices or computers if they wanted to hold their market share. For the first time ever, CPG will spend a greater percentage of its budget on mobile ads than the national rate (71.1% versus 69.2%).
NOV 16, 2020
This suggests that voice might be more promising in this age group for recurring purchases like dog food, toothpaste, and laundry detergent. What This Means for Marketers. While brands haven’t yet cracked the code on how to drive more voice shopping and buying, the number of voice assistant users is rising, and most industry practitioners believe voice has significant untapped marketing potential.
SEP 29, 2020
Amazon knows that you’re likely to be out of the Tide laundry detergent you bought last month, and while watching your favorite show on Prime Video you receive a streaming video ad for Tide with the option to order. “Alexa, add Tide to the cart,” you say into your remote. The Prime Day Playbook for Brands.
SEP 3, 2020
APR 23, 2019
APR 8, 2019
The adhesive, Wi-Fi-connected plastic branded logos affixed to the side of a washing machine or refrigerator gave customers a way to reorder household staples like laundry detergent, beverages and diapers at the touch of a button. While the effort was ultimately retired in March of this year, it brought Amazon’s CPG ambitions into clearer focus.
DEC 16, 2019
For example, Procter & Gamble developed an Alexa skill and a Google action for several of its products, including Tide laundry detergent and Oral-B toothbrushes.