A US neobank is offering a simple onramp to crypto that targets Hispanic users. Could it pave the way for using digital assets in cross-border payments?

Growing buying power of the Hispanic market: By 2025, Hispanic consumers will account for over 12 percent of total US purchasing power, underscoring the opportunity marketers and brands have to profit from catering to them.

Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.

Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?

Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity

Greenwood’s content arm pushes financial empowerment to pull in customers: The US neobank, which caters to Black and Latino communities, unveiled a studio arm that could help build anticipation for its 2022 launch. Its financial literacy programming could also help Greenwood stand out from similar neobanks.

Hispanic consumers have endured exceptional financial volatility—mostly bad—during the pandemic. Even in normal times, this population is a moving target, with its diverse components evolving in financial strength, degrees of acculturation, and digital engagement.

Telehealth bridged some gaps in mental health disparities: Anthem’s recent claims data analysis shows Hispanic and Latino members were the most active users of telehealth for mental health—but there’s still a long road to establishing health equity in virtual healthcare.

Latino-focused Fortú rolls out with support from SoFi, LendingClub: Fortú will serve un- and underbanked US Latinos—and it has the opportunity to gain traction by initially targeting underserved consumers within a market of around 60 million Latinos.