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| MAY 11, 2022
Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.
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| APR 21, 2022
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| APR 21, 2022
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| FEB 16, 2022
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| FEB 16, 2022
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| APR 29, 2022
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| APR 29, 2022
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| APR 29, 2022
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| APR 21, 2022
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| APR 21, 2022
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| APR 21, 2022
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| FEB 23, 2022
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| APR 29, 2022
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| APR 21, 2022
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| APR 29, 2022
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| FEB 16, 2022
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| FEB 7, 2022
Article
| FEB 25, 2022
Brands look to better serve minority audiences: The growing buying power of US Hispanic, Black, and other communities of color means diversity can be good for business.
Article
| JAN 14, 2022
Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.
Article
| JAN 4, 2022
A US neobank is offering a simple onramp to crypto that targets Hispanic users. Could it pave the way for using digital assets in cross-border payments?
Article
| DEC 21, 2021
Growing buying power of the Hispanic market: By 2025, Hispanic consumers will account for over 12 percent of total US purchasing power, underscoring the opportunity marketers and brands have to profit from catering to them.
Article
| OCT 2, 2021
Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?
Article
| SEP 25, 2021
Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity
Report
| DEC 23, 2020
Hispanic consumers have endured exceptional financial volatility—mostly bad—during the pandemic. Even in normal times, this population is a moving target, with its diverse components evolving in financial strength, degrees of acculturation, and digital engagement.
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| APR 11, 2022