Publication Date: 12/14/2016
Topics: Total Media Ad Spending; Digital Advertising; Digital Display Ad Spending; Digital Ad Spending; Classified Ad Spending; Mobile Ad Spending; Search Ad Spending
Geographies: Argentina; Brazil; Chile; Mexico
Context: An in-depth look at total media, digital and mobile ad spending figures for four key Latin American markets—Argentina, Brazil, Chile and Mexico.
Publication Date: 9/28/2016
Topics: Mobile Users; Mobile Ad Spending; Smartphone Users
Geographies: Argentina; Brazil; Chile; Colombia; Mexico; Peru
Context: This series analyzes the key trends driving growth and offers key user and ad spending insights for the six most mobile markets in Latin America.
Publication Date: 10/22/2015
Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
Geographies: Argentina; Brazil; Chile; Colombia; Mexico; Peru
Context: For this forecast of digital ad spending from 2015 to 2019, eMarketer looks at the six largest economies in Latin America: Brazil, Mexico, Argentina, Colombia, Chile and Peru.
Publication Date: 2/12/2018
Topics: Mobile Payments
Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States; Western Europe; Central & Eastern Europe
Context: This report analyzes eMarketer’s first-ever forecast for global proximity mobile payment users, including breakouts by region and country.
Publication Date: 12/19/2017
Topics: Digital Shoppers & Buyers; Digital Travel Sales; Sharing Economy
Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; North America; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Industries: Digital Travel
Context: A country-by-country overview of the top digital travel platforms, digital and mobile travel buyer penetration rates and the use of sharing economy services.
Publication Date: 10/9/2017
Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; North America; Norway; Russia; Singapore; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Vietnam
Context: A visual overview of the major platforms used in 24 countries and all major regions.
Publication Date: 8/1/2017
Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; New Zealand; North America; Norway; Philippines; Russia; Singapore; South Korea; Spain; Sweden; Taiwan; Thailand; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
Industries: Digital Travel
Context: eMarketer estimates worldwide digital travel sales will grow by 11.7% in 2017 to $612.91 billion. Asia-Pacific will become the world’s largest digital travel market in terms of sales, surpassing North America for the first time.
Publication Date: 7/13/2017
Topics: Mcommerce; Digital Shoppers & Buyers; Payment Methods; Retail Ecommerce Sales
Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
Context: A country-by-country overview of the top retail ecommerce platforms, popular ecommerce product categories and the most commonly used payment methods in 30 countries.
Publication Date: 1/19/2017
Topics: Mcommerce; Digital Shoppers & Buyers; Mobile Payments
Geographies: Middle East & Africa; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Ireland; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam; Western Europe; Central & Eastern Europe
Industries: Retail
Context: This StatPack provides a visual overview of trends in mobile wallet payment service accessibility and usage in key regions across the globe.
Publication Date: 11/16/2016
Topics: Smartphones; Smartphone Users
Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; Chile; China; Colombia; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Peru; Philippines; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
Context: This report provides an overview of mobile phone usage, including user penetration rates, the leading mobile manufacturers and operating systems, as well as the state of access technology in 35 countries.
Publication Date: 7/28/2016
Topics: Digital Video; TV; Top Sites; Video-on-Demand (VOD)
Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Malaysia; Mexico; Netherlands; North America; Norway; Russia; Saudi Arabia; South Korea; Spain; Sweden; United Arab Emirates; United Kingdom; United States; Vietnam
Context: This report provides an overview of the leading video platforms, the digital video audience and the usage of subscription video-on-demand (SVOD) platforms in 28 countries.
Publication Date: 4/18/2016
Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
Geographies: Middle East & Africa; Argentina; Asia-Pacific; Australia; Brazil; Canada; Chile; China; Colombia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; Netherlands; New Zealand; North America; Norway; Peru; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Western Europe; Central & Eastern Europe
Context: Paid media ad spending worldwide will climb to $542.55 billion in 2016. Outlays on digital formats—desktop/laptop, mobile and other internet-connected devices—will make up over one-third of the total, with mobile representing half of that figure.
Publication Date: 2/7/2018
Topics: Digital Video
Geographies: Worldwide
Context: Approximately 2.38 billion people worldwide will watch digital videos in 2018. Among those viewers, 1.87 billion will use a mobile phone to watch video and 1.58 billion will consume video via YouTube.
Publication Date: 1/29/2018
Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
Geographies: Worldwide
Context: eMarketer estimates that retail ecommerce sales totaled $2.304 trillion worldwide in 2017, of which mcommerce accounted for 58.9%. By 2021, mcommerce will represent 72.9% of ecommerce sales.
Publication Date: 1/8/2018
Topics: Social Media Users; Mobile Social Media
Geographies: Worldwide
Context: Nearly 2.5 billion people worldwide used a social network regularly in 2017. Of these social network users, 62.2% accessed Facebook and 24.0% used Instagram at least once a month.
Publication Date: 12/1/2017
Topics: Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
Geographies: Worldwide
Context: More than 3.4 billion people worldwide will use the internet regularly this year, with 78.9% gaining access via a mobile phone.
Publication Date: 10/13/2017
Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
Geographies: Worldwide
Context: Paid media ad spending worldwide will grow 7.1% in 2017 to $583.62 billion. Digital formats will account for 39.0% of ad expenditures, of which mobile will make up 62.7%.
Publication Date: 7/18/2017
Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Retail Mcommerce Sales
Geographies: Worldwide
Context: eMarketer estimates retail ecommerce sales will hit $2.290 trillion this year, making up 10.1% of global retails sales. Three out of five internet users worldwide will make at least one digital purchase in 2017.
Publication Date: 7/12/2017
Topics: Social Media Users; Mobile Social Media
Geographies: Worldwide
Context: Social network users worldwide will total 2.46 billion in 2017. One-third of the global population will log on to a social network regularly this year, and 81.8% will use a mobile device to access these platforms.
Publication Date: 4/26/2017
Topics: Internet Users; Mobile Users
Geographies: Worldwide
Context: In 2017, there will be 3.47 billion internet users worldwide, of which nearly 79% will use a mobile phone for access at least once a month. Mobile internet usage will continue to drive overall internet adoption, especially in developing markets.
Publication Date: 4/12/2017
Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
Geographies: Worldwide
Context: Paid media ad expenditures worldwide will rise 7.3% to $583.91 billion in 2017. Spending on digital—desktop/laptop, mobile and other internet-connected devices—will represent 38.3% of the total, while mobile will account for 63.3% of digital.
Publication Date: 1/11/2017
Topics: Digital Video; Mobile Video
Geographies: Worldwide
Context: Globally, nearly 2.15 billion people will view digital video in 2017. This represents nearly 1 billion more viewers than in 2012, and over half of them will be in Asia-Pacific.
Publication Date: 11/30/2016
Topics: Social Media Users; Mobile Social Media
Geographies: Worldwide
Context: Globally, nearly 2.20 billion people will use a social network regularly in 2016. Of these social network users, approximately 80% will do so from a mobile phone.
Publication Date: 10/27/2016
Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
Geographies: Worldwide
Context: Global advertising spend will rise 7.2% in 2016 to $550.51 billion. More than one-third of all spending will go toward digital formats, including ads on desktop/laptop, mobile and other internet-connected devices.
Publication Date: 10/11/2016
Topics: Internet Users; Mobile Users; Smartphone Users; Tablet Users
Geographies: Worldwide
Context: More than 3.2 billion people worldwide will use the internet regularly this year, and nearly 2.5 billion will do so from a mobile phone.
Publication Date: 8/16/2016
Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
Geographies: Worldwide
Context: eMarketer estimates 1.62 billion people worldwide will make at least one purchase digitally in 2016. Retail ecommerce sales will total $1.915 trillion worldwide this year, making up 8.7% of global retail sales.
Publication Date: 7/21/2016
Topics: Digital Travel Sales
Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Context: Digital travel sales will total nearly $565 billion worldwide in 2016. Strong demand from a growing middle class in Asia-Pacific and Latin America will push global sales to more than $817 billion by 2020.
Publication Date: 6/28/2016
Topics: Social Media Users; Mobile Social Media
Geographies: Worldwide
Context: Social network users worldwide will reach 2.34 billion in 2016. Nearly one-third of the global population will use a social network this year, and over 80% them will utilize a mobile phone to access these platforms.
Publication Date: 6/2/2016
Topics: Internet Activities; Internet Users; Mobile Internet; Mobile Users; Smartphone Users; Tablet Users
Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Worldwide; Hong Kong; India; Indonesia; Ireland; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Taiwan; Thailand; Turkey; United Arab Emirates; United Kingdom; United States; Vietnam
Context: In 2016, nearly 47% of the world’s population will use the internet regularly, while one-third will go online via mobile phone. The growing mobile internet user base will drive overall internet adoption, especially in emerging markets.
Publication Date: 12/24/2015
Topics: Digital Travel Sales
Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Industries: Digital Travel
Context: Worldwide digital travel sales will top $533 billion in 2015, up 13.3% from last year. Strong demand in Asia-Pacific, Latin America and the Middle East and Africa will help drive overall worldwide sales growth.
Publication Date: 12/23/2015
Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
Geographies: Middle East & Africa; Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
Industries: Retail
Context: Retail products and services purchased on the internet will account for 7.4% of the total retail market worldwide in 2015, or $1.671 trillion. By 2019, retail ecommerce sales will more than double to reach $3.578 trillion, yet it will still account for just a fraction (12.8%) of total retail purchases.
Publication Date: 10/22/2015
Topics: Digital Display Ad Spending; Mobile Ad Spending
Geographies: Mexico
Context: The second-largest market in Latin America, digital ad spending in Mexico is set for steady growth through eMarketer’s forecast period, while traditional media, especially TV, will more than hold its own.
Publication Date: 10/22/2015
Topics: Digital Ad Spending; Mobile Ad Spending
Geographies: Chile
Context: Consumers in Chile are some of the most digital in Latin America, but marketers there still have some ways to go before moving decisively into web advertising. Look for digital ad spending in Chile to increase in the next 36 months, as its possibilities become clearer.
Publication Date: 3/13/2017
Topics: Cross-Border Ecommerce
Geographies: Australia; Brazil; Canada; China; Denmark; France; Germany; India; Japan; Mexico; Norway; Russia; South Korea; Sweden; United Kingdom; United States
Context: A look at how and why shoppers in markets in Asia-Pacific, Europe, Latin America, and North America buy on foreign ecommerce sites.
Publication Date: 10/22/2015
Topics: Digital Ad Spending; Mobile Ad Spending
Geographies: Peru
Context: Although economic and geographic factors will probably keep Peru’s overall internet uptake lower than any of its neighbors in Latin America in the foreseeable future, mobile internet is one likely bright spot in the near term, for advertisers as well as consumers.
Publication Date: 10/22/2015
Topics: Digital Ad Spending; Mobile Ad Spending
Geographies: Argentina
Context: Although high inflation and unemployment have greatly slowed its economy, Argentina remains poised for great growth in digital ad spending over the next several years. This includes mobile, which has noticeably lagged compared with elsewhere in Latin America.