Report
| APR 15, 2022
Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.
Report
| MAY 18, 2022
Digital ad spending is exploding in Latin America. It will grow by 34.8% this year to $20.86 billion—a figure more than double the amount spent in 2020. Mobile will be the main growth driver, propelling the region’s digital ad market to new heights over the course of our forecast period.
Report
| JUN 24, 2022
Our exclusive analysis of 12 companies unpacks key trends in Latin America retail ecommerce, providing retail professionals with a better understanding of the current landscape and insight into what these trends mean for the industry at large in 2022.
Report
| MAY 18, 2022
Forecasts
| JUN 3, 2022
Forecasts
| JUN 3, 2022
Forecasts
| MAR 15, 2022
Forecasts
| FEB 16, 2022
Forecasts
| FEB 16, 2022
Chart
| JUN 3, 2022
Chart
| JUN 3, 2022
Article
| JUN 29, 2022
The last three months of the year used to be a make-or-break period for retailers, but consumers in Latin America are now spreading out their digital purchases over the entire year.
Report
| JAN 18, 2022
Nearly 400 million people in Latin America will use social networks in 2022. Facebook remains the region's biggest platform, but it will experience its slowest user growth on record this year as TikTok and Instagram make gains.
Report
| JAN 6, 2022
This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.
Chart
| MAY 24, 2022
Chart
| MAY 24, 2022
Report
| DEC 16, 2021
In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.
Forecasts
| DEC 16, 2021
Article
| APR 21, 2022
Retail media advertising poised to grow in Latin America: The region’s marketers and retailers are awakening to opportunities to help drive consumer purchases with media networks.
Article
| APR 18, 2022
In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.
Article
| MAR 16, 2022
Interviews & Insights with Retailers in Latin America, Part One
Article
| MAR 16, 2022
Interviews & Insights with Retailers in Latin America
Report
| OCT 22, 2021
Our inaugural global forecast for podcast listeners shows deepening engagement with the medium across all geographies, although at widely varying rates. This report covers 18 major markets in North America, Europe, Asia-Pacific, and Latin America.
Chart
| APR 4, 2022
Chart
| APR 4, 2022