Report
|
JUN 27, 2019
This report provides a regional and country-by-country analysis for retail ecommerce and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, Chile and Mexico. It also examines emerging trends and key drivers fueling regional market movements.
Video
|
JUL 11, 2019
eMarketer junior forecasting analyst Nazmul Islam shares our recently raised estimates for Mexico’s retail ecommerce sales and reasons why the country is gaining on other markets in the region. Watch now.
Article
|
JUL 10, 2019
Recent technological and logistical innovations in Latin America have given rise to myriad growth opportunities for retailers to engage with consumers across digital channels and geographic areas. One critical aspect that is helping expand ecommerce is the rising trust consumers have in making transactions online.
Audio
|
JUN 7, 2019
eMarketer research analyst Matteo Ceurvels sheds light on the latest trends in digital and mobile commerce in Latin America. How much retail business is done through digital channels in the most populous countries in the region? How are brands capitalizing on the “mobile-first” mentality? What are the top ecommerce platforms in key countries like Mexico and Brazil?
Video
|
JUN 3, 2019
eMarketer junior forecasting analyst Nazmul Islam explores our ecommerce sales estimates for Latin America and the reasons why aggressive growth is coming. Watch now.
Report
|
SEP 25, 2018
Instagram is quickly gaining users in Latin America. eMarketer estimates that the number of users more than doubled between 2015 and 2018, from 54.9 million to 125.9 million.
Report
|
JUL 23, 2019
This report covers key events in the global social media market, new data, trends and business activity in Q2 2019. It also includes our updated forecasts for social network users in Asia-Pacific, Europe, Latin America and worldwide.
Report
|
AUG 14, 2018
Regional and country-by-country figures for retail sales, retail ecommerce sales, retail mcommerce sales and digital buyers in Latin America, Argentina, Brazil and Mexico—in addition to demographics, barriers to ecommerce, as well as leading websites and mobile apps.
Report
|
JUN 27, 2019
The global ecommerce market will rise more than 20% in 2019, despite mounting economic uncertainty and declining consumer spending growth around the world.
Report
|
MAR 5, 2019
Influencer marketing is growing around the world, and a significant amount of activity is migrating to Instagram Stories. However, fraud is also growing, and that threatens the authenticity of influencer marketing.
Article
|
JUN 21, 2019
Mary Meeker, “queen of the internet” and venture capitalist at Bond Capital, released her highly anticipated annual “Internet Trends Report” and touched on everything from digital media usage in the US to consumer confidence in China in the 333-slide presentation she gave at the Recode Code Conference earlier this month.