The rest of the world is waking up to the potential of shoppable livestreams, but it’s old news to China’s short-form video players and ecommerce platforms. Short-video leaders Douyin (TikTok’s sister app) and Kuaishou (known outside of China as Kwai) have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.
Kuaishou has its own sister app Kwai, which has started to take off in Brazil. Privacy and Security Issues. TikTok’s growth may also be affected by the ongoing US investigation of its Chinese ownership and how TikTok users’ data is handled.
Kuaishou has its own sister app Kwai that has already started to take off in—yes—Brazil. (Kwai doesn’t have a large presence in the US.) Douyin took off like a rocket in 2018, growing an astounding 798.2% to 346.3 million monthly users, according to our forecast.