More on this: While there were no breakthrough innovations at this year’s Unpacked, the leading smartphone maker did upgrade its Galaxy S22 phones and Galaxy Tab 8 tablets with more professional features—including interoperability with Microsoft Windows 11— as well as advanced functionality in apps like Snap and YouTube.

Netflix and YouTube are driving growth

China, Japan, and South Korea have the lowest podcast listener penetration of the markets we forecast. YouTube, Spotify, and Apple Podcasts are the top three biggest platforms globally with YouTube performing particularly strong in markets with a smaller native podcast market. Language barriers affect available content.

This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

Yet several Asia-Pacific countries aligned with Europe in this respect; in Australia, Japan, and South Korea, for example, larger screens still claimed more time each day. Voice assistants fulfil multiple functions, but these vary from country to country.

YouTube dominated mobile video time spent in Indonesia, Malaysia, the Philippines, Singapore, and Thailand with a 63% share in Q3 2021, followed by TikTok’s 26%, according to Media Partners Asia. Subscription video on demand services collectively accounted for another 10% of time spent, and the remaining 2% was spent on game livestreaming. Unleashing the Power of Connectivity.

By 2024, Brazil will reach sixth, and Mexico will enter the elite ranks at No. 10, bumping South Korea. The Emergence of ByteDance Expands the Ranks of Duopoly Challengers. ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years.

Following in the footsteps of cash cows Instagram and YouTube, 2020 and 2021 saw long-awaited ad revenue booms from the likes of Twitter, Snapchat, Pinterest, and Reddit in the US. In China, short-form video stalwart Kuaishou and emerging super app Meituan have burst onto the ad scene, and legacy Twitter clone Sina Weibo is finally on a new growth cycle as well.

South Korea and Japan saw 7% increases. All four countries experienced early lockdowns or quarantines to various degrees. In February, the US had local lockdowns in Washington state and San Francisco, but nationally still operated normally and saw no increase in smartphone usage. The additional mobile time is disproportionately going to a relatively small number of apps or features.

Countries mentioned: China, Indonesia, Malaysia, Philippines, Singapore, South Korea, Thailand, Vietnam. Key companies: Lazada, Shopee. Essential stats: Retail ecommerce sales grew by 35.2% in Southeast Asia last year and will rise by an additional 14.3% in 2021 to reach $45.07 billion, according to our forecast.

In 2021, TikTok will have surpassed Snapchat in monthly users in each Argentina, Brazil, Indonesia, Italy, Japan, Mexico, Malaysia, Russia, South Korea, Spain, Thailand, and Vietnam. The US will join that list in 2023, followed by Germany in 2024. TikTok is also challenging Instagram.

South Korea was second at $10.94, and the US was third at $8.00. What follows in the next section are some other distinctions in Canada’s digital video market. Streaming ‘Skirmish’ in Canada. What has been dubbed the “streaming wars” in many markets—especially in the US—is more like a skirmish in Canada.

For example, Snapchat’s Snap Camera enables users to use Snapchat Lenses on their computer while streaming video and during Zoom or Google Hangouts video calls, and it may soon be possible to use Google Lens visual search functionality within YouTube or cloud gaming service Google Stadia.

South Korea. Out of all the countries we forecast, TikTok will have the lowest growth rate in South Korea in 2020. It will have 3.3 million users in the country, up 20.9% over 2019. Local social media app Band enjoys significant popularity, according to research by MobileIndex among Android users in June 2020.