In the kitchen, unexpected twists can result in exciting new flavors. Watch Industry Voices: Spotlight on CPG with Cafe Spice’s CEO and co-founder Sameer Malhotra to see how ingenuity and resilience are driving new recipes for success in the grab-and-go meals category.

Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.

Square has also focused on attracting a broader range of sellers to its ecosystem: The company introduced Square Appointments, a POS offering for the beauty industry, and also launched a restaurant solution, Kitchen Display System, that consolidates online and in-person orders. What’s next? Here are three things we think could bolster business for Square headed into 2022.

Taco Bell: The Tex-Mex-inspired fast food chain is experimenting with a new dining experience called Taco Bell Defy, a two-story, 3,000 square-foot structure with a kitchen on the top floor. It will include four drive-thru lanes with three of those lanes focused on mobile orders and pick-up.

Jonathan Adams, executive director and managing partner at Wavemaker, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about the health of the ad ecosystem amid unprecedented disruption. Among the many topics they cover are the balance between subscription- and ad-supported video and the role of walled gardens.

For example, Scotiabank repurposed the Scotiabank Arena first as a kitchen to provide meals for healthcare workers and shelters during the early months of the pandemic, and later used it as a vaccination center. Marketers also helped customers access pandemic relief through their banks during a time of crisis. “Client relief was significant,” DePaoli said.

There are early glimpses of what rethinking the store experience might mean in the US: The click-and-collect trend is already impacting the development of quick service restaurants, including Chipotle’s Digital Kitchen concept, which offers pickup and delivery only. Why It’s Important. The growth of click and collect may benefit a number of product categories, but it may prove a challenge for others.

When users view shopping imagery—like a fall fashion outfit or a rustic farmhouse-style kitchen—they may want to know the name and brand of specific products in the image and where they can buy them. Many brands and retailers already create high-gloss imagery for their websites, catalogs, and ads that can be repurposed for shoppable content. But the process of maximizing exposure can be a challenge.

Smart speaker users are not shy about placing their speakers around their homes, including in bedrooms, living rooms, kitchens, and even bathrooms, according to a January 2020 survey by Voicebot. This makes them accessible to different household members throughout the day, and during a variety of tasks and activities.