Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.

Jonathan Adams, executive director and managing partner at Wavemaker, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about the health of the ad ecosystem amid unprecedented disruption. Among the many topics they cover are the balance between subscription- and ad-supported video and the role of walled gardens.

The other day, I saw in our test kitchen that our lead fish merchant was making swordfish five different ways. We want to try bringing that to our consumers, and TikTok could be a cool place to do it. In addition to social, direct mail is a big component of FreshDirect’s marketing efforts. Do you find it's still an effective channel? Definitely.

Smart speaker users are not shy about placing their speakers around their homes, including in bedrooms, living rooms, kitchens, and even bathrooms, according to a January 2020 survey by Voicebot. This makes them accessible to different household members throughout the day, and during a variety of tasks and activities.

We have our main hub in the Bronx, where we’re producing goods and manufacturing in our kitchens. We’ve also built many spokes in DC, Philadelphia, and New Jersey. They’re smaller buildings we send goods to that we’ve pre-picked and packed in the Bronx. Goods are picked up the same day and sent to those facilities, and then they go right out onto transfer and are dispatched to our customers.

The Echo Dot, retailing for $49.99 but heavily discounted on Prime Days, has emerged as the mass consumer hit product that has infiltrated kitchens and living rooms everywhere. According to our latest forecast, there are now 58.3 million Amazon Echo users in the US, up from 39.8 million in 2018.

When users view shopping imagery—like a fall fashion outfit or a rustic farmhouse-style kitchen—they may want to know the name and brand of specific products in the image and where they can buy them. Many brands and retailers already create high-gloss imagery for their websites, catalogs, and ads that can be repurposed for shoppable content. But the process of maximizing exposure can be a challenge.