On today's episode, we discuss the most viable ways people want to "fix" Facebook, whether Netflix Games will move the needle, if TikTok on TV makes sense, whether Peloton's deceleration is concerning, how many kids under 13 years old actually use social media, the unspoken reasons employees don’t want remote work to end, how much time people spend talking about themselves, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

It allows site visitors to join a livestream shopping broadcast, akin to something on the shopping channel on TV, but with the digital sophistication of having a click-to-buy option for everything covered in the show. This melding of traditional TV shopping with boomers’ recently acquired skills for online shopping makes for a compelling proposition.

Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.

Traditional TV viewing and digital video viewing are moving in opposite directions, per our estimates. Though Gen Z is a video-first generation, its members watch significantly less traditional TV than their older counterparts do. Gen Z accounts for the fewest TV viewers of any generation and spends the least amount of time daily with this screen.

On today's episode, we discuss the fallout from Netflix's Q4 earnings and what the immediate future looks like for the streaming giant. We then talk about what to expect from NBC's overlapping broadcasts of this year's Super Bowl LVI and Beijing Winter Olympics, along with what to make of streaming players focusing their attention on kids' shows. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV.

eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss polarization on Facebook, whether kids spend more time on TikTok or YouTube, how much people trust influencers, Facebook trying to make TV social, out-of-home advertising in Q1, podcast ad skipping, pyramids where they shouldn't be and more.

How much time do kids spend with screens?

On today's episode, we discuss how travel is changing, how the overall Olympic ratings shook out, why your inbox is now a shopping mall, how brands are already marketing to Generation Alpha, Facebook's Ray-Ban smart glasses, how the office came to be, the limitless power of hugs, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jillian Ryan, Nicole Perrin, and Paul Verna.

This report looks at how digital technology fits into the daily lives of US kids—digital natives who, compared with teens and young adults, aren’t really all that digital.

Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.

For the first time, we have broken out forecasts for YouTube TV and Hulu with Live TV, the two most popular vMVPD products. Previously, we only had an individual forecast for Sling TV. We anticipate that Hulu with Live TV will have the biggest US vMVPD audience this year, with 9.2 million viewers. Sling TV and YouTube TV will have 7.0 million and 6.2 million viewers, respectively.

Children, too, increased their screen time significantly through April this year due to the pandemic. Data from kid-focused agency Dubit Limited showed that weekly time spent using screens by UK children and teen internet users stood at 57:15 as of April 2020, up from 53:51 in April 2019. The increases in screen time were not equal, however, with TV and desktop/laptop time growing significantly.

TV Still Matters. Amid all of this digital usage, it is easy to overlook traditional media like TV, but the time teens spend in front of the television isn’t negligible. We estimate that 12- to 17-year-olds will average roughly 81 minutes per day watching TV in 2020, 10 minutes fewer than that of 2019.

eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.