On today's episode, we discuss the most viable ways people want to "fix" Facebook, whether Netflix Games will move the needle, if TikTok on TV makes sense, whether Peloton's deceleration is concerning, how many kids under 13 years old actually use social media, the unspoken reasons employees don’t want remote work to end, how much time people spend talking about themselves, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV.

Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.

How much time do kids spend with screens?

Traditional TV viewing and digital video viewing are moving in opposite directions, per our estimates. Though Gen Z is a video-first generation, its members watch significantly less traditional TV than their older counterparts do. Gen Z accounts for the fewest TV viewers of any generation and spends the least amount of time daily with this screen.

eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss polarization on Facebook, whether kids spend more time on TikTok or YouTube, how much people trust influencers, Facebook trying to make TV social, out-of-home advertising in Q1, podcast ad skipping, pyramids where they shouldn't be and more.

eMarketer principal analyst Mark Dolliver discusses Roku’s new “Kids and Family” section—including the importance of grouping kids programming together and how people use parental control features. Vice president of content studio Paul Verna then joins to talk about how to predict cord-cutting, why people subscribe to over-the-top video streaming services and what happens when families choose TV packages together.

Children, too, increased their screen time significantly through April this year due to the pandemic. Data from kid-focused agency Dubit Limited showed that weekly time spent using screens by UK children and teen internet users stood at 57:15 as of April 2020, up from 53:51 in April 2019. The increases in screen time were not equal, however, with TV and desktop/laptop time growing significantly.

Article: More US children encounter ads on YouTube than on any other platform. Article: Google beats ad growth expectations across search, YouTube, and Network.

For the first time, we have broken out forecasts for YouTube TV and Hulu with Live TV, the two most popular vMVPD products. Previously, we only had an individual forecast for Sling TV. We anticipate that Hulu with Live TV will have the biggest US vMVPD audience this year, with 9.2 million viewers. Sling TV and YouTube TV will have 7.0 million and 6.2 million viewers, respectively.