DEC 9, 2020
In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.
MAR 30, 2021
The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.
JAN 13, 2021
The eMarketer team deliberated extensively to select the 10 key digital trends to watch in 2021 from a list of 43. Which trends narrowly missed the cut? Here’s our first in a series of additional transformative developments that ought to be on your radar in the year ahead.
DEC 22, 2020
This report covers key events in the digital video industry based on data, trends, and business activity in Q4 2020. It includes updated forecasts for CTV and YouTube ad spending. KEY STAT: We forecast that 55.8% of US CTV ad dollars will transact programmatically this year, up from 52.1% in 2019. Monetization. Highlights of Q4 2020:.
DEC 9, 2019
In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.
JAN 21, 2020
DEC 7, 2020
In this Meet the Analyst Webinar, eMarketer analysts Jasmine Enberg, Jeremy Goldman, and Nicole Perrin presented an exclusive look at our annual Key Digital Trends report.
JUL 25, 2019
In the second of two special episodes of “Behind the Numbers,” we look back at two key digital trends from earlier this year: digital privacy concerns and the acceleration of cord-cutting.
JUL 24, 2019
In the first of two special episodes of “Behind the Numbers,” we look back at three key digital trends from earlier this year: Facebook ad revenues, digital disruption in retail and the surge of voice assistants.
JUN 3, 2020
DEC 2, 2019
In this Meet the Analyst Webinar, eMarketer principal analyst Jillian Ryan presents an exclusive look at our annual Key Digital Trends report.
OCT 18, 2019
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.
JUN 28, 2021
What are the leading social commerce platforms in the US and China? Facebook is the top social commerce platform in the US, with 56.1 million buyers in 2021, according to our inaugural forecast. Instagram is in second place, with 32.4 million, followed by Pinterest, with 13.9 million.
MAR 5, 2021
FEB 25, 2021
AUG 10, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Leigh Price, senior product marketing manager at Salesforce, for this live Tech-Talk Webinar. He discussed strategies based on key social trends in customer experience, including how to personalize for your unique business goals and challenges today.
FEB 8, 2021
DEC 15, 2020
Despite the hype, most US consumers won’t make a purchase via social media in 2021. Discovery and consideration, rather than direct transactions within social apps, will remain key opportunities for brands next year.
JAN 28, 2021
JUL 23, 2019
This report covers key events in the global social media market, new data, trends and business activity in Q2 2019. It also includes our updated forecasts for social network users in Asia-Pacific, Europe, Latin America and worldwide.
DEC 2, 2020
Consumers are always on the hunt for a great deal, and that’s even more true because of the pandemic—especially if it yields a serious recession. Knowing that value is top-of-mind for many, General Mills recently launched a national rebates program that lets shoppers receive cash back to their PayPal account by submitting an itemized receipt via the Coupons.com app.
DEC 21, 2020
What are the key digital trends transforming the insurance, healthcare delivery, and pharmaceutical spaces, and how has this changed since last year? How has the coronavirus pandemic altered digital transformation in these spaces? What does the new normal look like for the US healthcare system? WHAT’S IN THIS REPORT?
SEP 22, 2020
We predicted in our January 2020 report, “UK Key Digital Trends 2020: Privacy, Brexit and Video Take Center Stage,” that enforcement against the advertising industry, and specifically ad tech, would begin this year. That hasn’t materialized yet—perhaps a pandemic got in the way—but we don’t think this problem is going to just disappear.
AUG 12, 2019
People routinely refer to the digital era as one of rapid change. But it’s more accurate to say the pace is
uneven. This Roundup includes data, insights and interviews on the latest trends impacting digital ad
spending and key happenings across marketing channels.
JAN 27, 2020
It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation or campaign to the next. With 2019 over, Adswerve shares the big opportunities and challenges that should be top of mind for marketers this year.