JAN 4, 2022
On today's episode, we discuss what our analysts think will be the key digital trends of 2022. Where we stand with our digital advertising outlook, how far the pendulum will swing towards AVOD services, when TV and video ad measurement will cease being a hot mess, and more. We then talk about whether video streaming growth has officially stalled and if Univision can bring the immediacy of digital measurement to TV ads. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
JAN 11, 2022
On today's episode, we discuss why viral commerce will be the "it" trend this year and why micro- and nano-influencers are making a comeback. We then talk about what to expect from TikTok in 2022 and livestream shopping expectations. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
JAN 10, 2022
On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
DEC 9, 2020
In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.
MAR 30, 2021
The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.
DEC 28, 2021
A year ago, we published “10 Key Digital Trends for 2021: What Marketers Need to Know in the Year Ahead.” Our trend reports are some of the most popular content we publish for our clients, and we make every effort to get things right. Often, we do. But sometimes, we don’t. Here are a few we didn’t get entirely right. What we said:. Consumers clearly want more privacy controls.
DEC 9, 2019
In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.
JAN 21, 2020
JUN 3, 2020
DEC 22, 2020
This report covers key events in the digital video industry based on data, trends, and business activity in Q4 2020. It includes updated forecasts for CTV and YouTube ad spending. KEY STAT: We forecast that 55.8% of US CTV ad dollars will transact programmatically this year, up from 52.1% in 2019. Monetization. Highlights of Q4 2020:.
JAN 13, 2021
The eMarketer team deliberated extensively to select the 10 key digital trends to watch in 2021 from a list of 43. Which trends narrowly missed the cut? Here’s our first in a series of additional transformative developments that ought to be on your radar in the year ahead.
DEC 7, 2020
In this Meet the Analyst Webinar, eMarketer analysts Jasmine Enberg, Jeremy Goldman, and Nicole Perrin presented an exclusive look at our annual Key Digital Trends report.
DEC 2, 2019
In this Meet the Analyst Webinar, eMarketer principal analyst Jillian Ryan presents an exclusive look at our annual Key Digital Trends report.
OCT 18, 2019
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.
DEC 15, 2021
JUN 28, 2021
What are the leading social commerce platforms in the US and China? Facebook is the top social commerce platform in the US, with 56.1 million buyers in 2021, according to our inaugural forecast. Instagram is in second place, with 32.4 million, followed by Pinterest, with 13.9 million.
AUG 10, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Leigh Price, senior product marketing manager at Salesforce, for this live Tech-Talk Webinar. He discussed strategies based on key social trends in customer experience, including how to personalize for your unique business goals and challenges today.
OCT 26, 2021
Article: The leading reasons internet users in North America ditched pay TV in Q2 2021.
DEC 15, 2020
Despite the hype, most US consumers won’t make a purchase via social media in 2021. Discovery and consideration, rather than direct transactions within social apps, will remain key opportunities for brands next year.
DEC 2, 2020
Consumers are always on the hunt for a great deal, and that’s even more true because of the pandemic—especially if it yields a serious recession. Knowing that value is top-of-mind for many, General Mills recently launched a national rebates program that lets shoppers receive cash back to their PayPal account by submitting an itemized receipt via the Coupons.com app.
OCT 14, 2021
Article: Roku remains on top of US CTV device market, trailed closely by Amazon.
DEC 27, 2021
AUG 12, 2019
People routinely refer to the digital era as one of rapid change. But it’s more accurate to say the pace is
uneven. This Roundup includes data, insights and interviews on the latest trends impacting digital ad
spending and key happenings across marketing channels.
JAN 27, 2020
It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation or campaign to the next. With 2019 over, Adswerve shares the big opportunities and challenges that should be top of mind for marketers this year.
DEC 4, 2019
What are the key digital trends in each space and what impact have they had on the industry at large? How has this changed since last year? What’s next for the digitization of healthcare? What factors will propel the transformation, and what’s holding it back? WHAT’S IN THIS REPORT?