Some 85% of employers said the pandemic has changed the definition of what makes a good job, according to Indeed; 86% of employers said companies need to be more worried about resignations now than they had been in the past. Poor company culture or morale would cause 38.5% of US job seekers to not apply for a job, according to a December 2020 study by CareerArc.

The bigger picture: Job seekers are increasingly dealing with their resumes and applications being scanned and sorted by AI bots that could be running on biased algorithms. Various services cater to reformatting CVs to get past AI gatekeepers and to human eyes. Legislating independent assessments of AI algorithms to remove biases could help raise awareness on the issue and standardize bias-free AI.

LinkedIn Learning—an online executive education platform—saw an 80% increase in hours spent, evidence that job-seekers and others have found value in online training and certifications during the pandemic. For Pinterest, growth has come from its positioning as a place where people discover and plan their activities and interests.

Alberta led the way, with a 37% penetration rate among respondents, perhaps due to the large number of job seekers in the region, where depressed oil prices have decimated the local energy economy. The country’s biggest province, Ontario, saw a LinkedIn penetration rate of 34%.

Issuers will use two tactics to capture online deal-seekers:. Online extensions. Tools like PayPal-owned Honey, a browser extension that aggregates coupons and applies discounts at checkout, help customers seek out sales. Issuers will develop similar tools—as Capital One has—to help customers access deals when they spend on a given card.