While TikTok's popularity was picking up well before COVID-19, individuals secluded in their homes have been in search of new forms of entertainment, causing TikTok's US unique vistor count to rise 48.3% between January and March.

Multiple experts acknowledged that managing this growing number of subscriptions and simplifying the search and discovery process for shows and content is one of the biggest challenges consumers face. This presents a clear market opportunity for companies capable of aggregating all of ones’ subscription content.

As mobile devices become dominant tools for media consumption and advertiser strategy, brands in Canada are assessing which mobile apps deliver the best paid opportunities.

There are a lot of influencers who just take a check; they don't necessarily do a great job, and they're not committed to making it a mutually beneficial scenario. But when there is less restraint [from the client] and I can simply do what I have done to make my following [so high], it always does better.” —Sean O’Donnell, an Instagram creator focusing on fashion and photography.

But with the uncertainty of everyone’s jobs and even when we’re going to return to normal life, we had to pivot away from subscriptions. The beautiful part of being a smaller business is you’re constantly pivoting. And it turned out that the D2C model that we’ve been pushing just happened to be ideal for the environment. As a smaller brand, what marketing program pivots have been a slam dunk for you?

More than eight in 10 consumers search for information online, and most of them conduct this activity on mobile devices as well as PCs. Many also now use even newer channels like visual and voice.

Creators find it difficult to do a good job when they don’t know the standard they’re expected to reach. “I just want to know what kind of metrics they’re looking for. Do they want a 50% engagement rate or something like that? Or are they looking for X amount of swipe-ups? Most of the time, we creators don't get much feedback.

Users can be targeted by demographic data such as their age, gender, geography, education, job experience, title, seniority, skills. Interest targeting peppers in behavioral data such as content liked and shared, hashtags clicked, search history and even intent data from Microsoft Bing and Bombora integrations.

Individual employees can search the database to find co-workers with specific skills, interests or job responsibilities. Three Must-Have Features. When selecting a collaboration tool vendor, the feature set is very dependent on company goals: In other words, its contingent on what the organization is looking to accomplish and what problems they need to solve. However, there are some must-haves:.

This is how they're going to do their job more efficiently, and this is how the end result will be higher quality products," Ben Assa said. “It’s market demand.”. Smart Glasses in Action. DHL began testing smart glasses in 2015, and expanded the program last April after the devices reduced the time needed for a worker to pick out and pack a shipment by 25%, according to the Wall Street Journal.

Searches for “____near me now” jumped 150% in that same timeframe, and searches with “open” + “now” + “near me” grew 200%. And even this growth in “near me” searches may undersell growth in local search. Consumers have realized that search engines are using artificial intelligence (AI) and location information to deliver local results even without an explicit “near me” query.

Websites with cleanly designed, easily readable user interfaces, and straightforward and consistent architecture that offer multiple ways of finding content are rewarded by both search-engine bots and people using assistive technology.

The Digital Landscape: Display, Search, Video and Mobile. Within China’s digital advertising ecosystem, display ad spending will fare better than search this year.

Many are already retired—hence not at the mercy of a bad job market. Has the pandemic prompted boomers to ramp up their digital usage? In some ways, yes. They’ve increased their usage of social media and digital video. Some have had no choice but to try telemedicine. But boomers’ increases in digital usage build from a below-average base.

Amazon does a really good job. With Amazon, you can find anything in the world, and it does that by creating this marketplace where third-party sellers list products on the platform. It's effectively an ecommerce search engine. We are more discovery-driven. The category that we are focused on is affordable luxury, like fashion or beauty, for which trust and experiences are required.

But the problem isn’t confined to those who’ve lost jobs. “Even those who have kept their jobs are prevented from moving up the income ladder thanks to promotion and raise freezes,” he said. Assessing Financial Anxiety (and Confidence).

Whose Job Is This? Many marketing departments are grappling with who to assign ultimate responsibility to for the Amazon product page. Someone needs to understand the process well enough to take on the job of managing the product page or managing the agency that works with their team.

Emerging technologies are reshaping job functions