That was roughly equivalent to the shares in France and Romania (61.6% and 60.5%, respectively) but well below the reach of SVOD in many other countries surveyed, including Canada (76.2%) and Ireland (79.2%). Growth in time-shifted and digital viewing did help to boost overall adoption of video-on-demand (VOD) in Israel to 79.3% of internet users.

In Belgium, Germany, and Ireland, for example, ownership has been above 40% since 2019, and in Denmark it reached 49.9% this year. Daily time spent with larger digital screens (desktops, laptops, and tablets) remained considerably higher than time spent with mobile devices, at an average of 3 hours, 12 minutes (3:12) and 2:10, respectively.